Join my Marketing Club to get articles like this delivered to your inbox.

Safari 14 Does Not Block Google Analytics

Simo Ahava confirms that Safari’s 14s Intelligent Tracking Prevention does not blog tracking using GA (via Daring Fireball).

For better or for worse, one of the previews showed that is listed among the trackers that are being prevented on websites.

Queue panic and the spread of misinformation like wildfire through the dry brush of first-party analytics.

I was under the impression that the forthcoming version of Safari was just ratting out trackers to users not preventing them.

Join my Marketing Club

Get regular advice on marketing, video and the web so you become more effective in business. Pro Members get access to live webinars, exclusive discounts and other perks.