Marketing – SEO – Advertising – Social Media – Analytics – Web Design
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Ben & Clare discuss why every business should be gathering video customer testimonials.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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Ben shares his method for developing a blog content strategy and the best ways to get your website found online.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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Martin Dugan from Double Tap Marketing shares his approach with Ben on how he manages outbound marketing, cold calling through to nurting the outcomes.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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To watch the full video and get access to all previous videos and resources join my Marketing Club – Get free access for 30 days
Ben takes you through some key strategies to to build your perfect ecommerce sales funnel, from first contact to getting the sale. You’ll be able to apply the strategies in this video to almost any business even if you don’t sell online.
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Ben speaks with Ben Everard on his approach to problem solving and the steps he uses to overcome them.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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Ben talks to Claire Doré, a life coach about her tips on reprogramming your mindset and achieving your goals.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)Forrester’s report emerges alongside the ongoing debate on balancing the role of short-term direct response activity and long-term brand-building. Increasingly, the tendency to use short-term online metrics as primary performance measures will have implications for long-term brand success, as Mark Ritson’s recent article warns, with brand building techniques historically more intangible to measure and challenging to link to conversion.
‘If you look for returns from your marketing on a 12 month or shorter time scale, you will inevitably undervalue long-term brand building and move too much of your marketing investment into shorter-term tactical fare. This will result in superior ROI initially, but two very different stories will emerge over the next five years.’
Marketing Week, How the value of marketing has taken centre stage
The next 12 months is going to be interesting as marketers will held more accountable to justify and prove short and long-term effects of their campaigns.
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Ben speaks with Rod Hande, an up and coming magician on what marketing methods he uses to promote his business. Rod also does his first video conference magic trick!
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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Ben share’s his ultimate guide to proof reading marketing content in ten achieveable steps.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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I am joined by Shayna Rattler a leading expert in corporate sponsorship and influencer marketing to discuss how this could benefit your business.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)Roger Britton from Community First shares his thoughts and feedback on how Rather Inventive helped and delivered in making his new website.
👋 If you found this testimonial inspiring join my Marketing Club to receive regular tips and advice on marketing, video and the web. Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/
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I am joined by Clare to discuss the reasons why you should be making video testimonials and how your business will benefit by them.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)Republished from a short feature in an email newsletter for Start and Grow Enterprise.
Over the last 12 months, people have shifted dramatically to buying online. According to McKinsey, ‘more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions – a sentiment that has steadily intensified even after lockdowns have ended.’
So it’s more important than ever to understand who your best customers are and appeal directly to them, especially if you cannot see them face to face or speak over the phone. When you know your customer, it helps you find more people like them, find better customers, and make your marketing more manageable by focusing on what matters.
A great way to make sure you are talking your customer language is to write out how your product or service fits your customers’ needs. It’s a simple process but it can highlight what’s important to your customer and helps you to focus on what to write.
To start, note down at least three goals or needs your customer has. For example, if you were a food box delivery service, these could be to: Save time cooking, Save money or Save stress. If you aren’t sure what your customer’s needs are, it won’t hurt to ask them why they buy from you. Send out a survey or ask them next time you are on the phone or chatting in Facebook Messenger.
Once you have your customer needs, you should match how your product or service addresses these needs. For our food box example, you may help them save time by pre-measuring the food. Your boxes could have a fixed weekly cost to save money. And to reduce the stress of cooking a healthy meal, you can provide free tasty recipes.
Focusing on your customer needs and how your product benefits them will show your customer that you understand them and help your product stand out from the crowd. I find it also makes writing copy easier for social posts or your website as you’ll know what to focus on.
Ben chairs a discussion with Nicky Ayers (Ecl-ips CCTV), Catherine Every (Pippin Copywriting) and Jon Johnson (Mountain Perspective) looking at how future trends and challenges could impact on our strategies for lead generation.
You don’t own the platform
People prefer to buy/work online
Search is voice only
Tracking is dead
Build a strong brand
Tribe Marketing
Use Video
Use structured data
Be remarkable
Create email and social posts people really want to read, watch or be part of
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I share our process for reviewing your blog posts to find out which articles are getting the most visits and cause people to take action, and which ones are deadwood that needs cutting away.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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In this episode I share an extract from my conversation with Michelle Evans onhow developing a marketing funnel can take your from simply surviving, to SOLD OUT. Michelle takes us through the steps of developing a funnel from understanding your audience before jumping in to develop a funnel that will nurture more customers into working with you.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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In this episode I share an extract from my club webinar where I look at the uses of email marketing and what clicks and views to expect.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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To watch the full video and get access to all previous videos and resources join my Marketing Club – Get free access for 30 days
My recommendations and advice for people regularly promoting their businesses who have completed the Foundation and Pro levels.
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A lot of people’s go-to in marketing is social media but I’ve noticed a reinsurance in email newsletters. I speak with Nikki Elbaz an email marketer about the benefits.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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For this episode I’d like to share an extract from my Marketing Boost webinar where I look at why feedback is important and how to get more of it. Spoiler, you just need to ask.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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To watch the full video and get access to all previous videos and resources join my Marketing Club – Get free access for 30 days
My advice for business getting serious about their marketing. These tasks follow a similar format to my Foundation level but will be suited to business already doing a bit of marketing.
You’ve graduated to the pro level well done. These tasks follow a similar format but will be suited to business already doing a bit of marketing or those who’ve completed my Foundation level.
#11 Understanding your customer – Inventive Marketing Club (GROUP) for Members
3 simple steps to find your ideal clientAsk an expert to help you with this
How to Use Customer Satisfaction Surveys the Right Way
Create simple surveys in Google Forms
#7 Google Analytics – Inventive Marketing Club (GROUP) for Members
About Goals in Google Analytics
Top Tip: Don’t delete plugins straight away, leave them deactivated for a couple of weeks just to make sure you don’t need them. If you have had the site developed by a web developer ask them to double it check to ensure that ones you are not using aren’t slowing down your site.
IMC #8 Image EditingInformation on Optimising Imagescompressnow.comtinypng.comImageOptimSafe SVG plugin
Speed up your WordPress website
IMC #6 SEO Strategy
Get an expert to write an article for you
IMC #16 Improve landing page SEO
On-Page SEO, a beginners guide
How to write for business – cutting out the waffle
IMC #4 Get more out of LinkedIn
LinkedIn Skill Endorsements – Overview
Watch IMC #12 Google My Business walkthrough
IMC #5 How to get Five Star Reviews
A Complete Guide To Twitter Networking Hours
IMC #2 Using email marketing effectively
8 Small Business Email Marketing Tips for 2020
Add a Signup Form to Your Website5 simple steps to your email marketing MOT
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For this episode I’d like to share an extract from my Marketing Boost webinar where I share how you can be remarkable in your business and why that matters. Credit goes to Seth Godin for the idea.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
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My recommendations and advice for a startup or business new to marketing.
https://ratherinventive.com/blog/marketing-strategy-foundation/
My recommendations and advice that I have gained from working with over 500 companies in the last 10years. This is the Foundation level out of the series which is targeted at startups and businesses that are new to marketing.
Top Tip: Spend more time on your planning than anything else as every hour you spend planning will save you so much time in the long run.
Start setting things up as when you advance to the other marketing levels you will have something useful to work with.
I am assuming you have sort of website, if you don’t skip this section but for now we want to see where you are:
Helpful Links:
https://ratherinventive.com/blog/imc-podcast-10-what-your-website-needs-to-be-legal/
https://ratherinventive.com/blog/boiling-essentials-gdpr-first-step-navigating-new-regulation/
https://ratherinventive.com/blog/imc-podcast-1-creating-an-seo-strategy/
https://ratherinventive.com/blog/imc-podcast-2-building-on-your-seo-strategy/
A couple of simple things to cover but we go into more depth on the Pro Level:
https://support.google.com/business/answer/2911778?hl=en-GB
https://public.3.basecamp.com/p/tTQrpkkRZjz1K98PiAvjtiEj
This is everything else, all the admin but all useful stuff
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For this episode I’d like to share an extract from my Marketing Boost webinar where I show a technique to better understand how you can marry what you offer to your customers needs.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/
(more…)Jason Fried on product validation.
‘How do you know if what you’re doing is right while you’re doing it? You can’t be. You can only have a hunch, a feeling, a belief. And if the only way to tell if you’ve completely missed the mark is to ask other people and wait for them to tell you, then you’re likely too far lost from the start. If you make products, you better have a sense of where you’re heading without having to ask for directions.’
I often get asked if a certain page design or ad is going to work before it’s even off the drawing board and Jason’s post echos my thoughts. You just can’t.
Sure something may have worked before, for another company, in another medium but will it work now? I don’t know. But I do know that we can try it out, tweaking the idea until it does or doesn’t. Either way we’ll know for sure.