IMC33: How to build the perfect ecommerce sales funnel Clare HarrisOctober 5, 2021MarketingPro ContentSales To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days Ben takes you through some key strategies to to build your perfect ecommerce sales funnel, from first contact to getting the sale. You’ll be able to apply the strategies in this video to almost any business even if you don’t sell online. Notes Know your customer Sell the product benefits How do they help the customer Learn more: #11 Understanding your customer How people research and buy Start broad and narrow down Multiple touch points Bounce in and off your site Sales Marketing Funnel Explained Awareness Consideration Decision Touch Points 7 touches – Ideal number of contact points with your brand Differentiate your product / brand Become a subject matter expert Help don’t sell Learn more: #9 Blogging & Content Strategy Driving Traffic Ads, Social, SEO, Email Focus on a few areas first Targeted Ads Better lifestyle Solve problem Focus on the benefits Engaging Content Share what interests your audience Don’t sell, be helpful Be remarkable Consistent communication Researched SEO Competitor research Broad keywords for landing page Focused keywords for products Google product feed Social Proof Testimonials Customer selfies Products in use Ask customers to share on social Refine and optimise Connect Google Analytics Setup Goals Review monthly Upsell & Cross sell Showcase other high priced products Sell add ons and extras Ask for action Make the buying process clear Highlight exceptional delivery or returns Create repeat business Capture contact emails Trials, freebies Discount codes for future orders Commit to action What one action will you achieve over the next 30 days?