IMC24: Marketing Strategy: Pro Clare HarrisApril 13, 2021MarketingPro Content To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days My advice for business getting serious about their marketing. These tasks follow a similar format to my Foundation level but will be suited to business already doing a bit of marketing. Notes Marketing Fundamentals walkthrough (Pro) You’ve graduated to the pro level well done. These tasks follow a similar format but will be suited to business already doing a bit of marketing or those who’ve completed my Foundation level. Audience & Planning Section Highlights Review progress against business objectivesWatch IMC #11 on understanding your customerCompare your customer needs to your product fitWrite down your customer needs for each of the three buying stages:1. Awareness (social activity, adverts etc)2. Consideration (help articles, FAQs)3. Decision (product details, checkout)Build a customer persona: Download Persona TemplateWrite a customer pain list of questions that you can help withInvite clients to take an online survey to get feedback Helpful Links: #11 Understanding your customer – Inventive Marketing Club (GROUP) for Members3 simple steps to find your ideal clientAsk an expert to help you with thisHow to Use Customer Satisfaction Surveys the Right WayCreate simple surveys in Google Forms Stats & Analytics Section Highlights Watch IMC #7 on how best to use Google AnalyticsCheck out your stats in GADecide which GA stats you need to measure to reach your objectivesSetup GA Goals to track activity on your websiteIdentify one action to increase website visits Helpful Links #7 Google Analytics – Inventive Marketing Club (GROUP) for MembersAbout Goals in Google Analytics Website Design & Development Section Highlights Grade your website and marketing (again)Watch IMC #8 to learn why image optimisation is importantReduce image sizeRemove unused plugins or add-onsEnsure your website navigation is clear and simpleAudit your page content to ensure information is currentMake sure your website has a Call To Action Top Tip: Don’t delete plugins straight away, leave them deactivated for a couple of weeks just to make sure you don’t need them. If you have had the site developed by a web developer ask them to double it check to ensure that ones you are not using aren’t slowing down your site. Helpful Links IMC #8 Image EditingInformation on Optimising Imagescompressnow.comtinypng.comImageOptimSafe SVG pluginSpeed up your WordPress website SEO & Content Section Highlights Watch IMC #6 on SEO tips and strategyResearch competitor sites on GoogleWrite a blog article that answers a question from your customer pain listCheck that your site’s page titles clearly relate to the page contentCreate unique descriptions for each pageWatch IMC #16 on Improve landing page SEOCreate a landing page for each keywordListen to Greg talk about SEO and affiliate marketingWrite two blog postsGet listed on Yell.com Helpful Links IMC #6 SEO StrategyGet an expert to write an article for youIMC #16 Improve landing page SEOOn-Page SEO, a beginners guideHow to write for business – cutting out the waffle Social Media Section Highlights Watch IMC #4 on reviewing your LinkedIn profileAdd business website links to your LinkedIn profileEndorse 3 people on LinkedInSend LinkedIn connection invites to people you met recentlyWatch IMC #12 for tips and advice on Google My BusinessOptimise your Google My Business profileAsk customers to write a Google reviewConnect with target clients on LinkedInSet up a business Twitter accountParticipate in a local networking hour on TwitterSet up a business Facebook Page Helpful Links IMC #4 Get more out of LinkedInLinkedIn Skill Endorsements – OverviewWatch IMC #12 Google My Business walkthroughIMC #5 How to get Five Star ReviewsA Complete Guide To Twitter Networking Hours Email Section Highlights Watch IMC #2 Using email marketing effectivelySetup an email newsletter serviceCollect email addresses from visitors to your siteReview your email strategy Helpful Links IMC #2 Using email marketing effectively8 Small Business Email Marketing Tips for 2020Add a Signup Form to Your Website5 simple steps to your email marketing MOT Business Highlight Section Create a spreadsheet to track your leadsListen to Rocky Romanella business leadership developmentWatch IMC #13 Productivity at workReview your sales process from initial lead enquiry to final invoice Helpful Links Example Google Lead SheetWatch IMC #13 Productivity at work