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I share our process for reviewing your blog posts to find out which articles are getting the most visits and cause people to take action, and which ones are deadwood that needs cutting away.
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Episode Notes
Aim of a blog review
- Remove thin content / consolidate articles
- To focus content quality
- Improve search visibility
- Review page traffic
Collecting the data
- Collect data over a two year period
- How to export article data from WordPress
- How to marry up article data from GA, GSC into Google Sheets
- Compare which pages were most visited via search
- Find low performing pages and review
