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IMC Podcast #20: Marketing Boost – Understanding Your Customer
/ Clare Harris
For this episode I’d like to share an extract from my Marketing Boost webinar where I show a technique to better understand how you can marry what you offer to your customers needs.
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Understand who your best customers are and why they buy from you. Build this knowledge into your marketing so you attract more customers like them.
- Describe your ideal customer in five words
- How does your product fit with your customer? What is it your customer wants to achieve?
- List your customers goal and compare them against your product benefits
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