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IMC Podcast #27: The reasons why you should be doing video testimonials

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I am joined by Clare to discuss the reasons why you should be making video testimonials and how your business will benefit by them.

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Episode Notes

Reason why you should ask people to do a video testimonial

  • Helping people make a decision
  • Adding value
  • Educating potential customers

The Stats

  • 92% of customers read online reviews before buying
  • 70% of people trust reviews from strangers
  • Customer reviews create 74% increase in product conversion.
  • Videos trigger emotions. We mirror people
  • Video has a higher retention rate compared to text
  • Videos are easier to share

How to ask for a video testimonial

  • ‘Can you do me a favour’
  • Opportunity for customers to get involved
  • Email templates in the clubhouse

Interview formats

  • Formal interview
  • Quick at an event
  • Remote via Skype