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IMC Podcast #27: The reasons why you should be doing video testimonials
/ Clare Harris
I am joined by Clare to discuss the reasons why you should be making video testimonials and how your business will benefit by them.
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Reason why you should ask people to do a video testimonial
- Helping people make a decision
- Adding value
- Educating potential customers
- 92% of customers read online reviews before buying
- 70% of people trust reviews from strangers
- Customer reviews create 74% increase in product conversion.
- Videos trigger emotions. We mirror people
- Video has a higher retention rate compared to text
- Videos are easier to share
How to ask for a video testimonial
- ‘Can you do me a favour’
- Opportunity for customers to get involved
- Email templates in the clubhouse
- Formal interview
- Quick at an event
- Remote via Skype
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