Category: Sales

Google Ads Expert, Libby Windle (Creative Ads) takes us through how to set up your Google Ads Campaign, plus some top tips on how to make it work effectively!

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Google Ads Expert, Libby Windle (Creative Ads) takes us through how to set up your Google Ads Campaign, plus some top tips on how to make it work effectively!

‘How many times do you follow up?’ A great question from Dan Barker on LinkedIn. It’s a good thread to read and a great example of how to get engagement on social.

For those who want to know, here’s my proposal follow-up process:

• Follow-up 1 (+2 days) – Make sure they have the proposal, offer to answer questions and link to an article on our site that relates to their need.
• Follow-up 2 (+7-14 days) – When I follow-up depends on the known timescale. Invite to an event or webinar I’m running or another link to a relevant article.
• Follow-up 3 (+30 days) – If I’ve not heard back from FU 1 or 2 then I send https://themagicemail.com this gets 100% response although not always a sale. If I have had follow-up but no commitment. I’ll ask what help they need to move the project along.

In the LinkedIn thread I also learnt the term AHSTIPTO (Always Have Something to Invite People to Offer), apparently I’ve been doing that already.