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Log in to Google Analytics and take a look at the statistics. I’m most interested in the Acquisition Overview as this gives me a snapshot of where my website traffic is coming from and which ones are creating the most signups.
Depending on your business you could track people who’ve requested your product or service (often known as leads), how many of them went on to buy (sales transactions), how much they spent (sales value) and how they found you in the first place (source).
It’s better to start logging just a few numbers to begin with rather than making it an arduous task to complete each month.
Set up Google Analytics goals to match your objectives (enquiries, sales, etc.) to measure which channels work best.
After reviewing your GA stats think about one action that you can do to increase visitor traffic.
Go back and re-grade your website to see if it has improved from the last test. Note any actions and improvements.