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My advice for business getting serious about their marketing. These tasks follow a similar format to my Foundation level but will be suited to business already doing a bit of marketing.
Notes
Marketing Fundamentals walkthrough (Pro)
You’ve graduated to the pro level well done. These tasks follow a similar format but will be suited to business already doing a bit of marketing or those who’ve completed my Foundation level.
Audience & Planning Section Highlights
- Review progress against business objectives
- Watch IMC #11 on understanding your customer
- Compare your customer needs to your product fit
- Write down your customer needs for each of the three buying stages:
- 1. Awareness (social activity, adverts etc)
- 2. Consideration (help articles, FAQs)
- 3. Decision (product details, checkout)
- Build a customer persona: Download Persona Template
- Write a customer pain list of questions that you can help with
- Invite clients to take an online survey to get feedback
Helpful Links:
#11 Understanding your customer – Inventive Marketing Club (GROUP) for Members
3 simple steps to find your ideal clientAsk an expert to help you with this
How to Use Customer Satisfaction Surveys the Right Way
Create simple surveys in Google Forms
Stats & Analytics Section Highlights
- Watch IMC #7 on how best to use Google Analytics
- Check out your stats in GA
- Decide which GA stats you need to measure to reach your objectives
- Setup GA Goals to track activity on your website
- Identify one action to increase website visits
Helpful Links
#7 Google Analytics – Inventive Marketing Club (GROUP) for Members
About Goals in Google Analytics
Website Design & Development Section Highlights
- Grade your website and marketing (again)
- Watch IMC #8 to learn why image optimisation is important
- Reduce image size
- Remove unused plugins or add-ons
- Ensure your website navigation is clear and simple
- Audit your page content to ensure information is current
- Make sure your website has a Call To Action
Top Tip: Don’t delete plugins straight away, leave them deactivated for a couple of weeks just to make sure you don’t need them. If you have had the site developed by a web developer ask them to double it check to ensure that ones you are not using aren’t slowing down your site.
Helpful Links
IMC #8 Image EditingInformation on Optimising Imagescompressnow.comtinypng.comImageOptimSafe SVG plugin
Speed up your WordPress website
SEO & Content Section Highlights
- Watch IMC #6 on SEO tips and strategy
- Research competitor sites on Google
- Write a blog article that answers a question from your customer pain list
- Check that your site’s page titles clearly relate to the page content
- Create unique descriptions for each page
- Watch IMC #16 on Improve landing page SEO
- Create a landing page for each keyword
- Listen to Greg talk about SEO and affiliate marketing
- Write two blog posts
- Get listed on Yell.com
Helpful Links
IMC #6 SEO Strategy
Get an expert to write an article for you
IMC #16 Improve landing page SEO
On-Page SEO, a beginners guide
How to write for business – cutting out the waffle
Social Media Section Highlights
- Watch IMC #4 on reviewing your LinkedIn profile
- Add business website links to your LinkedIn profile
- Endorse 3 people on LinkedIn
- Send LinkedIn connection invites to people you met recently
- Watch IMC #12 for tips and advice on Google My Business
- Optimise your Google My Business profile
- Ask customers to write a Google review
- Connect with target clients on LinkedIn
- Set up a business Twitter account
- Participate in a local networking hour on Twitter
- Set up a business Facebook Page
Helpful Links
IMC #4 Get more out of LinkedIn
LinkedIn Skill Endorsements – Overview
Watch IMC #12 Google My Business walkthrough
IMC #5 How to get Five Star Reviews
A Complete Guide To Twitter Networking Hours
Email Section Highlights
- Watch IMC #2 Using email marketing effectively
- Setup an email newsletter service
- Collect email addresses from visitors to your site
- Review your email strategy
Helpful Links
IMC #2 Using email marketing effectively
8 Small Business Email Marketing Tips for 2020
Add a Signup Form to Your Website5 simple steps to your email marketing MOT
Business Highlight Section
- Create a spreadsheet to track your leads
- Listen to Rocky Romanella business leadership development
- Watch IMC #13 Productivity at work
- Review your sales process from initial lead enquiry to final invoice
