Join my Marketing Club to get these articles delivered to your inbox.

IMC Podcast #22: Marketing Boost – Convert your customers

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


For this episode I’d like to share an extract from my Marketing Boost webinar where I look at why feedback is important and how to get more of it. Spoiler, you just need to ask.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

(more…)

IMC Podcast #21: Marketing Boost – Engage your audience

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


For this episode I’d like to share an extract from my Marketing Boost webinar where I share how you can be remarkable in your business and why that matters. Credit goes to Seth Godin for the idea.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

(more…)

IMC Podcast #20: Marketing Boost – Understanding Your Customer

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


For this episode I’d like to share an extract from my Marketing Boost webinar where I show a technique to better understand how you can marry what you offer to your customers needs.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

(more…)

Validation is a mirage

Jason Fried on product validation.

‘How do you know if what you’re doing is right while you’re doing it? You can’t be. You can only have a hunch, a feeling, a belief. And if the only way to tell if you’ve completely missed the mark is to ask other people and wait for them to tell you, then you’re likely too far lost from the start. If you make products, you better have a sense of where you’re heading without having to ask for directions.’

I often get asked if a certain page design or ad is going to work before it’s even off the drawing board and Jason’s post echos my thoughts. You just can’t.

Sure something may have worked before, for another company, in another medium but will it work now? I don’t know. But I do know that we can try it out, tweaking the idea until it does or doesn’t. Either way we’ll know for sure.

Jenny Jarvis, portlandholidaycottages.co.uk – Club Member Profile

IMC Club Member Jenny Jarvis from PortlandHouse shares her thoughts and feedback on how the Inventive Marketing Club has impacted and helped improve their business marketing.

👋 If you found this testimonial inspiring join my Marketing Club to receive regular tips and advice on marketing, video and the web. Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/


(more…)

Marketing Strategy: Foundation Level

Digital marketing ideas and mindmap on a cluttered desk

My marketing strategy will provide you with marketing resources, advice and guidelines in a simple, step by step process. The advice and tips are very much a foundation level for any startup or business new to marketing.

Most tasks include examples, downloads or the steps needed to complete them as well as insightful interviews with leading entrepreneurs and fascinating blog articles to expand your knowledge.

Jump to a specific category:

(more…)

Camilla Bengough, bengoughproperty.com – Club Member Profile

IMC Club Member Camilla Bengough from Bengough Properties shares her thoughts and feedback on how the Inventive Marketing Club has impacted and helped improve their business marketing.

👋 If you found this testimonial inspiring join my Marketing Club to receive regular tips and advice on marketing, video and the web. Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/


(more…)

A journey to creating customer-focused content

Communion Architects website communionarchitects.com

When Alex Coppock from Communion Architects first approached us in 2012, he was keen to explore ways to improve search engine rankings and bring more visitors to his website. Since then, his website has remained in top two organic keyword positions and website traffic has grown 10x.

Alex has always taken a very thoughtful approach to his website and I invited him to write an article reflecting on his journey with his website. What follows are his thoughts on how he has changed the way projects are featured on his website over the years from a simple way to showcase the buildings Communion has worked on to something that has a much wider purpose. To my mind, the shift beautifully reflects Communion’s generous, people-focused spirit and its mission statement – working closely with people to deliver exceptional projects that transform spaces and change lives.

I’ll let Alex tell the story from here…

(more…)

Infectious Marketing: Blogging and Keyword Strategy, 23rd July 2020 – Free Webinar

In this webinar, Heidi and I will discuss how to capitalise on your blog or start one if you are new to blogging.

  • The benefits of a blog, why you’d do one and how often to blog
  • Blog content inspiration for the different tourism sectors
  • How to capitalise on your blog and give it reach
  • Tips on getting your blog found with SEO and Yoast
  • Advice when researching topics

This event has finished but you can watch the webinar video recording.

(more…)

Don’t wait

Seth on his blog

If we decided to simply reduce our waiting and worrying allocation by 50%, just imagine how much we could discover, how many skills we could learn, how dramatically attitudes could shift.

If you have time on your hands, don’t wait until COVID or the Lockdown is over. Use the time now to learn something new.

Join my Marketing Club to get these articles delivered to your inbox.