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My recommendations and advice for people regularly promoting their businesses who have completed the Foundation and Pro levels.
Notes
Marketing Fundamentals walkthrough (Expert)
Audience & Planning
- Review progress against business objectives
- Watch IMC #1 Planning your marketing strategy
- Ask customers why they made their decision to buy from you
- Watch IMC #14 How to make fab client testimonial videos
- Refine your customer persona
Stats & Analytics
- Identify two actions to increase website visits
- Review your stats on YouTube
- Watch IMC #3 YouTube Engagement
- Review stats on website landing pages and goals
- Review email clicks, which campaigns are working the best?
Web Design & Development
- Watch IMC #10 WordPress walkthrough
- Add the benefits of your product to your landing pages
- Offer a free trial or consultation
- Add customer case studies
- Add an interests drop down to enquiry form or newsletter sign up
- Begin to add CTAs to blog / news content
- Watch IMC #25 WooCommerce walkthrough
SEO & Content
- Register your business on 5 high quality online directories
- Perform deeper competitor research
- Search for the keyword on Google
- Review the first three organic result snippets (ignore the ads)
- Visit each of the first three results
- Compile your results
- Conduct a review of your landing pages
- Watch IMC #20: Blog Content Consolidation
- Arrange guest blogging to build credibility & backlinks
- Add additional topic related words to your landing page or blog content
- Write another two blog posts
Social Media
- Develop a sharing strategy for social
- Make your social posts remarkable
- Show awareness of ideal clients sector
- Introduce video into marketing activites
- Turn your what you learn into content
- Watch IMC #15 How we make our podcast
- Setup a pretty Facebook URL
- Setup YouTube channel linked to Google +
- Watch IMC 21: Mining LinkedIn to find prospects
- Create your Social Tribe
Email Marketing
- Collect visitors data with a compelling offer
- Design a follow up email with extra information
- Optimise your email layout for clicks
- Experiment with animated graphics or videos in your email
- Design a specific email newsletter targeted at your ideal client
- Test your emails to make sure they aren’t going into SPAM
Business
- Review your customers in terms of price, profitability, ease of conversion, previous business
- Raise your prices by 10%
- Focus on your best prospects first
- Use CRM to track the nuturing process