And why they are good for SEO
Notes
Review examples
What do I mean by reviews?
- LinkedIn – Shame they are tucked down the bottom
- Google Ads – With seller ratings – 150 reviews and 3.5 average ratings https://support.google.com/google-ads/answer/2375474?hl=en-GB
- Local search – Google My Business location reviews https://support.google.com/business/answer/3474050?hl=en-GB
- Added manually on your website – Via 3rd party such as Trust Pilot https://uk.trustpilot.com
- Embed directly on your website – Collected on 3rd party SayHola https://sayhola.co
- On Facebook – Show upfront before any updates. Moved to a thumbs up/down rating rather than five star
- Twitter review – Recommendations
- Podcast reviews
- Helps bubble up popular shows
Why are reviews useful?
- Find local contacts
- Multiple keywords
Support SEO
- Get shown in Google map pack
- People more likely to click on your entry
- May also help improve organic rankings
Learn to talk you customers language
- Use testimonials text in your copy
- Helps target SEO
- Reflect language back in a conversation
- Use to improve customer persona
Bring your customers closer
- A positive review reinforces your opinion of a company
- More likely to refer to others
How to collect reviews
- Ask after a positive engagement – ‘If you were to recommend us to a friend what would you say’
- Asking after a few successful deliveries. Want testimonials from long term customers
- End of your support emails
- Ask for review directly on your Google My Business profile . Send people to the review page directly https://support.google.com/business/answer/7035772
- Thank people for their review. A free coffee, discount or other small gift No bribes, keep it under £20
Structured Data (don’t be scared)
- A standard format to identify types of content
- Recommended to add by Google/Bing
Example schema for a company. Provides context to the data Ties together other online identities Added directly to HTML
<script type=“application/ld+json">{ "@context": "http://schema.org",
"@type": "Corporation",
"name": "Selmach Metalworking Machinery",
"alternateName": "Selmach",
"url": "https://selmach.com",
"logo": "https://selmach.com/wp-content/uploads/2014/06/medium_selmach-
logog.jpg",
"contactPoint": {
</script>
"@type": "ContactPoint", "telephone": "+44(0)1432346580", "contactType": “sales"},
"sameAs": [ "https://www.facebook.com/SelmachLtd", "https://twitter.com/SelmachLtd", "https://plus.google.com/117812825186653408748", "https://www.youtube.com/user/SelmachLtd"
], "aggregateRating": {
"@type": "AggregateRating", "ratingValue": "5",
}"reviewCount": "1" }
Interview with Duane Forrester who helped to develop schema.org
Well worth a listen.
https://w.soundcloud.com/player/?visual=true&url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F559389345&show_artwork=true
