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IMC5: How to get Five Star Reviews

And why they are good for SEO


Review examples
What do I mean by reviews?

Why are reviews useful?

  • Find local contacts
  • Multiple keywords

Support SEO

  • Get shown in Google map pack
  • People more likely to click on your entry
  • May also help improve organic rankings

Learn to talk you customers language

  • Use testimonials text in your copy
  • Helps target SEO
  • Reflect language back in a conversation
  • Use to improve customer persona

Bring your customers closer

  • A positive review reinforces your opinion of a company
  • More likely to refer to others

How to collect reviews

  • Ask after a positive engagement – ‘If you were to recommend us to a friend what would you say’
  • Asking after a few successful deliveries. Want testimonials from long term customers
  • End of your support emails
  • Ask for review directly on your Google My Business profile . Send people to the review page directly
  • Thank people for their review. A free coffee, discount or other small gift No bribes, keep it under £20

Structured Data (don’t be scared)

  • A standard format to identify types of content
  • Recommended to add by Google/Bing

Example schema for a company. Provides context to the data Ties together other online identities Added directly to HTML

 <script type=“application/ld+json">{ "@context": "",
"@type": "Corporation",
"name": "Selmach Metalworking Machinery",
"alternateName": "Selmach",
"url": "",
"logo": "
"contactPoint": {
"@type": "ContactPoint", "telephone": "+44(0)1432346580", "contactType": “sales"},
"sameAs": [ "", "", "", ""
], "aggregateRating": {
"@type": "AggregateRating", "ratingValue": "5",
}"reviewCount": "1" } 

Interview with Duane Forrester who helped to develop
Well worth a listen.