Ben is joined by guest Copywriter, Catherine Every (Hello Pippin) to discuss how to review your blog to find the best-performing articles and which ones need cutting away.
Notes
Guest Copywriter, Catherine Every (Hello Pippin)
What is a blog review and why do we do one?
- Remove thin content / consolidate articles
- Aim: to focuson content quality, improve search visibility, build traffic
Casestudy
Communion Architects www. communionarchitects.com
They have built up a lot of posts over 8 years some with good traffic but could be improved.
Collecting the data
- Collect data over a full two year period
- Export article pages from WordPress
- Marry up article pages, GA, GSC data into Google sheet Compare which pages most visited from search
- Find low performing pages and review
Blog Review
- Start with the low performers (<10 visits)
- Then tackle pages with >50 unique visits
- Make notes on pages actions to take
Review Process
- September 2019 and January 2020
- Review all posts, make notes
- Start with the easy stuff: delete or fix broken links, images
- Combine posts: Read, outline new content, collate, rewrite
- Review in a day or with Alex (client)
- Key challenges
Review Checklist
- Can content be deleted and redirected?
- Can content be merged with other articles?
- Should the article be split up and extended?
- Can URL, title be improved? Keywords added
- Can content be improved
- Is it in the correct category?
- Any missing images or broken links?
- Can any relevant images or videos be added?
- Does it have a link to a landing page?
- Are there any content gaps?
Tidying Up
- Site audit to make sure everything works
- All deleted posts are redirected to new ones
- All internal links point to new articles
- Note content ideas for future articles
- Be careful not to change URLs for key pages
