Ben is joined by Duane Forrester, VP of Industry Insights over at Yext to discuss why we should be using structured data on our websites. How this impacts conventional SEO and why it matters for voice and augmented reality.
Notes
Understanding Voice Search
- Voice search is a dynamic field where optimization strategies are still evolving.
- Ben and Duane delve into the nuances of voice search and the importance of staying ahead in this landscape.
The Role of Structured Data
- Structured data plays a crucial role in optimizing for voice search.
- Duane sheds light on why businesses should implement structured data on their websites and its impact on SEO.
Impact on Conventional SEO
- The discussion extends to how structured data influences traditional SEO practices.
Voice and Augmented Reality
- Structured data plays a crucial role in optimizing for voice search.
- Duane sheds light on why businesses should implement structured data on their websites and its impact on SEO.
- Insights are shared on how businesses can adapt their SEO strategies to align with voice search requirements.
- The conversation explores the intersection of voice search and augmented reality.
- Duane highlights why understanding these emerging technologies is essential for businesses.
Helpful Links
- Duane Forrester
- Bing
- Mocca Master
- Schema.org (Jointly operated by Google and Bing)
- Structured Data (Trust Signal)
- Amazon Echo Dot
- Digital Knowledge Engineer job role
- Ready Player One
- Google Glasses
- Augmented Reality
- Yext.co.uk
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