Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.
Notes
Sending Video Emails with Loom
- Using Loom for help and support, a quick update or a proposal video to educate and impress
How to use loom video walkthrough demonstration
- Make it personal and be remarkable
- Small shareable video file compatible across all devices
- Has animated gif thumbnail
- Clips are editable and be trimmed or bolted together
- Free account allows 5mins of shareable video
- Has template backgrounds, can upload your own
- Can be used as part of team communications or as an individual
Tips on making your video
- Plan your talking points
- Have your notes on a post it by your camera
- Set up the screen and apps you want share on video before hand
- Stick to your key points
- Make it personal
- You can be creative and use a mini whiteboard to write their name on
- Take a deep breath before you start
- Remember to smile
- Don’t rush when you’re talking
- Make sure you have a good microphone – you don’t want to be muffled
- Check your lighting, make sure the light in the room is even
- Share the animated gif in your email, it’s fun and intriguing
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