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IMC Podcast #17: Your New Marketing Strategy – Part 4, SEO

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This is the forth of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead. everything I’m talking about is available online

For now here’s part 4 and it’s about Search Engine Optimisation. Enjoy!

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Episode Notes

In this episode I cover the following tasks from my Foundation Marketing Strategy.

  • 1. Understand your SEO Strategy
  • 2. Check you have a Google friendly site
  • 3. Choose a primary keyword that defines your company, service or products
  • 4. Localise your primary keyword
  • 5. Research your primary keyword
  • 6. Find out the Google position for your primary keyword
  • 7. Add your primary keyword to your website home page
  • 8. Check home page title and description are eye catching and interesting
  • 9. Listen to how Chris Richards ranked his own website