Track your keyword positions in Google search results with Google Search Console. Google Search Console is a free tool that provides insights into how your website appears in Google search results. One of the key features of Google Search Console is the ability to track keyword positions. Here’s a step-by-step guide on how to find keyword positions in Google Search Console.
Step 1: Sign in to Google Search Console
You’ll need to have a Google account to use Google Search Console. If you don’t have one, you can sign up for free. Once you’ve signed in, go to search.google.com/search-console.
Step 2: Add Your Website
You must add your website to Google Search Console if you haven’t already. To do this, click the “Add a property” button and enter the URL of your website. You’ll then need to verify that you own the website.
Step 3: Navigate to the Performance Report
Once you’ve added your website, click on the “Performance” report in the navigation menu. This report provides data on your website’s performance in Google search results.
Step 4: Filter Your Results
In the “Performance” report, you can filter your results by date range, query, and other factors. For example, select “Queries” from the “Filter by” drop-down menu to view keyword positions.
Step 5: Find Your Keyword Positions
The “Performance” report will display a list of keywords driving traffic to your website. To see the position of each keyword in Google search results, look at the “Average position” column.
Step 6: Analyse Your Results
Take some time to analyse the results from the “Performance” report. Look for keywords with a high average position, as these are the keywords driving the most traffic to your website.
Step 7: Optimise Your Website for Search Engines
If you find that some of your keywords have a low average position, it’s time to optimise your website for search engines. To do this, you can use the “Performance” report’s data to identify improvement areas.
For example, you may need to update your website’s content to include the keywords driving the most traffic, or you may need to improve the quality of your website’s backlinks.
Following these steps, you can effectively use Google Search Console to find keyword positions and optimise your website for search engines.