Get you up to speed with LinkedIn and learn about some of the key ways people use it to get new business.
Notes
LinkedIn overview
Great place for sharing business content
Authoritative personal search result in
Google Good for engagement
LinkedIn stats
610 million users / Over 260M monthly active
LinkedIn provides 50% of social traffic to blogs
Profile checklist
Professional and friendly
No photos from holiday
Personalise the URL – linkedin.com/in/benkinnaird- marketing-expert/
Professional headline – Write how you help people
Profile photo – Recent picture that resembles you. Smiling, approachable
Banner images – Add contact number/email
Summary – Expand headline. Share your experience you have. Keep it simple. Include testimonials that share why people should buy from you.
Screen-share
Review Ben’s profile
Any anyone else who’s brave enough…
Q?
What do you look for in an LI profile?
Endorsements and Recommendations
Who uses these?
Do they help you to decide work with someone?
Engagement
Be the first to comment or help others
Original poster will appreciate your support
Helps stimulate more commenters
First follower video
Posting
Share links to your blog or other content
Alternative / addition to blogging
Screen-share
Review of posts and how to
Advanced Search
Find local contacts Multiple keywords
Screen-share
Demo of advanced search
Get noticed
Visit other peoples profiles
Use Google search to find people
Personal pages
These rule over business pages (Alex Galviz)
Get your employees to post your content on their personal pages
Stay connected
Connect with people you meet with or connect in advance (podcast interviews)
Ask a question when connecting
Become a tribe
Idea of WEN (Worcestershire Education Network)
All members reviewing group account
Looking for ideas to share
