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IMC101 Environmentally Friendly Business Marketing

Last year, Claire Walmsley-Moss presented valuable insights on making business marketing environmentally friendly and sustainable, highlighting ways to raise awareness of our environmental impact and offering positive ideas for enhancing and future-proofing our businesses.

Notes

A greener approach to marketing: Business marketing that is more environmentally friendly and sustainable.

Awareness of our impact

  • We are now aware of human impacts on the natural world: carbon, waste, biodiversity loss, and more.
  • We know we must transition to reducing and eliminating our impacts, then going beyond to regeneration.
  • There are many organisations doing incredible work to refocus their operations, putting people, planet and purpose at the core of how they work.
  • But, communicating these actions – well – can be challenging….but there are things we can do now….

Effective marketing with a mindful impact

  • Images
  • Videos
  • Websites
  • Giveaways
  • Printing
  • Green energy
  • Ways we communicate
  • Reduce our consumption

Jargon-free communications

Sir David Attenborough shares many beautiful insights, one of which is that “saving our planet is now a communications challenge”.

So, let’s communicate with care, authenticity and transparency

  • Jargon-free
  • Navigate reputational pitfalls
  • Avoiding greenwash
  • Inspiring story-telling
  • Optimistic to encourage others to act
  • Future proof our organisations

Future proof your business

A better way of doing business

  • Reputation
  • Supply-chain demands
  • Customers demands
  • Future recruitment and retention
  • Legislation
  • Act local: impact global
  • Future proof your business

Useful resources for SMEs

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