Ben shares a range of different ideas on how to create memorable video content that engages your customers.
Notes
How to create memorable video content that engages your customers.
Be remarkable
“Remarkable doesn’t mean remarkable to you. It means remarkable to me.
Seth Godin 2007
Am I going to make a remark about it? If not, then you’re average, and average is for losers.”
- Remarkable doesn’t have to be big
- Make it for your customer
- Fun / Helpful / Interesting
- Audience focused
- Personal
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