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IMC54: Data Marketing Dashboard

Are you fed up wading through Analytics to find the most popular pages on your site or Search Console to see your ranking in Google?

Ben share’s his method for consolidating your data into one place to enable you to easily track progress and follow how successfully your marketing goals are going.

Notes

Building a marketing dashboard in Data Studio will consolidate your data into one place to easily track progress in your marketing.

What makes a good dashboard?

  • Meaningful numbers
  • That you can impact
  • Allow you to take action
  • Prompt questions

Tailoring the dashboard to your needs

  • Clear labels
  • Comparing data
  • Adding charts
  • Filtering data

Free Marketing Dashboard template

Ben share’s his basic data marketing dashboard template to help get you started.

Content Ideas

Find content ideas and keywords through Ben’s content ideas dashboard here.