IMC53: A Greener Approach to Marketing

During this week’s webinar we will be joined by Claire Walmsley-Moss who will help us find ways to make our business marketing more environmentally friendly and sustainable. No ‘greenwashing’ here!

Notes

A greener approach to marketing: Business marketing that is more environmentally friendly and sustainable.

Awareness of our impact

We are now aware of human impacts on the natural world: carbon, waste, biodiversity loss, and more.
We know we must transition to reducing and eliminating our impacts, then going beyond to regeneration.
There are many organisations doing incredible work to refocus their operations, putting people, planet and purpose at the core of how they work.
But, communicating these actions – well – can be challenging….but there are things we can do now….

Effective marketing with a mindful impact

Images
Videos
Websites
Giveaways
Printing
Green energy
Ways we communicate
Reduce our consumption

Jargon-free communications

Sir David Attenborough shares many beautiful insights, one of which is that “saving our planet is now a communications challenge”.

So, let’s communicate with care, authenticity and transparency

Jargon-free
Navigate reputational pitfalls
Avoiding greenwash
Inspiring story-telling
Optimistic to encourage others to act
Future proof our organisations

Future proof your business

A better way of doing business

Reputation
Supply-chain demands
Customers demands
Future recruitment and retention
Legislation
Act local: impact global
Future proof your business