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Is blogging worth the effort? Three reasons it is worth the slog and how it benefits your marketing
/ Clare Harris
How can you compete with the online market but still provide a personal service? Despite being seen as old hat; regular, relevant blogging can perform well for you.
As we strive for faster, better connected, portable technology the world of business is rapidly changing and more of us are dipping online for our every purchase. Organisations are losing the ability to meet customers face to face to build genuine rapport, to create a memorable service and add that personal touch. Yet, it might surprise you to know that many of us still seek friendly, personable approach from the platform of our online avatars.
Here are three ways blogging could help your business:
1. You build trust with your customers
Whether it’s an informative article or a more informal account of what is happening in your business. The more information you share online through articles on your site, the more this will help capture your audience. By writing and sharing something of true value you are instinctively building trust with your customer by proving that you know what you are talking about. You could even start a conversation with your customers by asking your readers a question or by simply allowing them to feedback and comment on your posts. Allowing you to build a rapport and gain valuable feedback and an insight into what your customers are looking for.
2. You can become an industry leader in your business
Informative and educational articles are where you will capture today’s audience. If we want to know something we ask Google, from ‘how to fix our washing machine’ to learning how to perfect a certain recipe in a matter of seconds. By sharing helpful tips and tricks, insider knowledge will make you more memorable and possibly prompt a return visit or even a recommendation. In taking the time to share this information your business will gain more credibility when you are competing against the bigger more corporate businesses.
3. It can boost your SERP (Search Engine Ranking Position)
Uploading regular, valuable content to your website will also help boost your website up the Google ranks. Search engines favour sites with fresh, relevant content as it increases the amount of time that is spent on the site, reduces the bounce rate and increases the number of pages visited per session. What better way to create regular content than blogging. It provides new content for the search engines to index whilst providing those all-important keywords to increase your visibility online. Don’t forget all of the content you are gathering could be translated into a video at a later date!
Not sure where to start and need some inspiration for own blog?
If you love the idea of a blog but don’t feel confident in your writing skills – or simply don’t have time – then you should consider whether a professional writer can take the stress away and help keep you on top of your content schedule.
Our Rather Inventive copywriters have worked in a range of different industries and sectors, such as interiors, education and engineering and they regularly deliver unique and relevant content suitable for each of our customer’s markets.
Here’s are a few of our clients who use blog articles as a key element of their marketing:
- Selmach Machinery has started using their blogs as a way to storyboard their how-to and overview videos.
- Tileflair shares in-depth knowledge and understanding of their product range to help equip their customer’s to make a decision on what would be best for them.
- Auspicious Kitchens uses blogging as a way to share tips and advice while also showcasing their level of experience and knowledge.
- Gemini Refurb uses blogs to help answer customer questions and to get them thinking about their options.
Building relationships with your customers can only lead to success, so it’s worthing investing in.
Image courtesy of Pexels
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