How to search optimise your WordPress website – LoveYourSite

Writing interesting, engaging or funny content regularly for your website is the best way to get a good position in search or get referred in social media. However basic SEO (Search Engine Optimisation) should not be ignored and if done well can lift your website above many others.

Save tears, backup your site before making any changes*.

Be mobile friendly

This means making your website look good and function correctly on a mobile device such as an iPhone.

Not only can a mobile friendly site reduce visitor frustration on smaller screens and lower bounce rate (how many people leave your site after 1 page visit) but not making your website mobile friendly can have a negative impact on your search position in mobile Google’s search results.

Google has a tool to check your sites Mobile Friendliness for you. If your site passed well done! It’s still worth testing all the pages, buttons and links to make sure they work correctly, particularly if you rely on the income it generates.

If your site failed the test all is not lost. If you are happy with your current visitor numbers and haven’t seen a decline then you don’t need to rush but I suggest penciling in a call with your web developer to discuss the cost to make the changes required to pass.

Tidy up

Google Search Console can notify you of any search indexing problems Google may have with your website including any pages present in Google’s database but not available on your site, known as Crawl errors.

If these page URL’s have changed, perhaps you migrated to a new site recently, then its important to get every old site address permanently redirected to the new one. For example ‘/blog/deleted-blog-post/’ would change to ‘/blog/related-blog-post/’. For WordPress sites we often use a plugin called Safe Redirect Manager.

As a bonus Search Console allows you to see which keywords people use to find you and what page you show up on in search. This can help you monitor your keyword ranking snd improve them over time.

Keywords

Keywords or key phrases are a word or set of words people use in a search engine to find a product, service or information. For example people looking for a case for their iPhone might type ‘iphone case’ in to a search engine but this general or broad term could bring up a lot of results and therefore people are likely to refine their search and look for something more specific such as ‘blue iphone 6s case’.

List out all words or short phrases your ideal customer might use to find a service or product like yours online, then conduct a little research.

Moz Keyword Explorer is a free tool where you can find out how many people are searching for your keywords each month and how much potential competition there might be**. Add all you keywords into it to find out which are search for most frequently and focus on incorporating them into your page titles and content.

Localise search

If your business relies on customers from the local area then add your local town or city into your keyword list can make it easier to get found. A vets might use ‘swindon vets’ for example.

Finally a Google+ Business page is another opportunity for local businesses to show up in Google’s results when people are searching locally. Whether your listing is shown may depend on how close you are from the centre of the local search and how many reviews you have.

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* If you don’t feel confident about making any of the recommended changes yourself, consult with your web developer, techie friends or get in touch, we’d be happy help.

** We used to recommend the Google Keyword Planner but this is now only available to Google Adwords users with an active account.

Online Marketing Geek. Knower of Social Media, Search Optimisation and the mobile web - Event Speaker - Author


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