Everything listed is free unless otherwise specified. If you find an app, tool or website that you cannot live without share it with us.
Image, video and audio sourcing
- Pexels – Free commercial images
- Pixabay – Free commercial images, illustrations and video
- Flickr – Free images, commercially available, check the license!
- Envato Elements – Photos, graphics, video and audio assets for under £12 a month
- Giphy – Animated graphic images, may not be able to use commercially
- Inventive People – Photos sourcing for a website or social post (£20 for three images)
- YouTube Thumbnail Grabber – Paste in a YouTube link, get the video thumbnail images!
Graphic and image creation and processing
- Pixlr X – Online image editor
- Canva.com – Online image editor and layout. Great for making social graphics
- Pixelmator – Very useful and fast image editor, macOS only
- Imageoptim – Image compressor, macOS only
- Imagify – Online image compressor and WordPress plugin
- Retrobatch – £49, multi-image processor
- Digital Colour Meter – Handy colour picker, macOS only
Document editing
- PDF Candy – Online PDF metadata editor, compression and a number of PDF tools
- ExSqueeze it – Drag and drop desktop PDF compression tool, macOS only (£3 apx)
- tableconvert.com – Website to convert tabular data or an uploaded CSV to HTML, JSON or other text formats
- typosaur.us – Website spelling checker
Video creation
- Promo.com (£39/mo)
- Any Video Converter – Youtube video downloader
- Simon Says – Video transcription 10p/min
- Shotcut – Video editing software, macOS/Windows
- Inventive People – Video production and editing resources (from £50)
- Be.Live – Live video streaming to Facebook, YouTube and Twitter (free and paid plans)
- Loom – Send video in your emails. I use this to send video alongside my proposals (free and paid plans)
Copywriting
- Answer The Public – What help topics people are searching for
- Content ideas – Get ideas for article from Search Console data
- Hubspot blog topic generator
- Grammarly – Spelling and grammars checking. Paid version
- Typosaur – Website spelling checker
- Inventive People – Proofreading and copywriting (from £35)
- Fakexy – Fake UK addresses, useful for wire framing content
Marketing support
- Ticked off – Marketing resources, advice and guidelines in a simple, step by step process.
- Inventive People – Workshops and support calls (from £50)
- Mail-tester.com – Email and newsletter deliverability tester
Tracking
- QR Code Generator – Create QR code. Make sure to select Static option to prevent too many redirects
- Google Analytics Campaign URL Builder – Add more details campaign tracking to the website links you share on social media or banner advertising
- Google Analytics – Extensive website tracking
Business listings and reviews
- Google My Business (GMB) – Free business profile is usually shown at the top of a local search result
- SayHola – A simple way to collect and manage customer reviews
- Inventive People – Local SEO optimisation (£349)
Search Engine Optimisation (SEO) keyword research
- Text Optimizer – Find additional related words to add to your content
- Textrazer – Check how ‘on topic’ your web content is. Use the demo to copy on your own text
- Google Trends – Simple keyword volume and trend tool
- Soovle – Keyword research tool with relevant keywords from Google, Yahoo, Bing, Youtube, Wikipedia, Amazon, and Answers.com. Just place the keyword you wish to check on the search bar and it will show the results of relevant keywords.
- Ubersuggest – This keyword suggestion tool helps you get a lot of keyword ideas which covers your keyword + terms from A to Z
- Word tracker – Display a list of 100 keywords. You may need to create an account though.
- Google Keyword Planner – Extensive keyword volume and trend tool. You may need a Google Ad account
- Inventive People – Optimisation reports, keyword analysis support calls (from £35)
Hacking prevention and cure
- Sucuri Security – WP plugin for auditing and security hardening
- Sucuri – External website malware scanner
- VirusTotal – Scans malware directors to see if URL has been flagged
- Rescan – Extensive malware scanner
- Fetch as user agent – Testing if Google sees different content
- Site Guarding – WP Plugin, internal scanner
- Inventive People – Fix a hacked WordPress website service (from £380)
Hosting
- Uptime Robot – Uptime tracking for up to 15 sites for free
- MX Toolbox – Domain and MX tests
Ecommerce
- World Postal code – Postcode lists for each country and county. Handy to create custom shipping zones
