IMC83 Mailchimp Walkthrough

Ben demonstrates the benefits of using Mailchimp to manage your email campaigns and engage your audience in this live walkthrough.

Notes

• Introduction to Mailchimp website and offerings
• Competitive Pricing
• Offers a free plan max. 500 contacts
• Good way to start and trial sending email campaigns

How to create a Mailchimp template for a newsletter

• Click Create > Email > template
• Click Get started
• Pick minimal
• Add template name
• New template designer
• Add logo, shrink set background to white (hover header)
• Edit headline and paragraph from article
• Add video element, explain link directly to the blog post, so delete
• Add thumb image and url link
• Move image above heading
• Change button colour to blue #3BA3D9 and white text
• Add button text to ‘Watch Club Webinar’ and link to blog
• Make round
• Delete other content and button
• Tidy header: Replace logo with IMC logo 
• Show social links and how to update the urls
• Remove footer logo
• Preview mode: Desktop/mobile
• Save and exit ‘Club Newsletter’

How to add an audience in Mailchimp

• Name: Members
• From: [email protected] Marketing Club
• Remind: You are a member of our Inventive Marketing Club
• Add address
• Enable Double Opt in and GDPR
• No notifications
• Click Save
• Click create signup form and talk through
• Click Add contacts and Add subscriber, talk through
• Click Import > Upload a file 
• Click methods and talk through
• Click upload
• Upload Example MC import.csv
• Talk through subscribe options
• Fix error to map name to First name
• Finish import

How to create a campaign in Mailchimp

• All campaigns > Regular
• Add From
• Add subject text
• Explain preview text
• Classing builder
• Saved templates
• Add blog content
• Show preview, link checker, worth doing
• Show social cases, don’t edit
• Connect socials to auto share campaign
• Review Settings and tracking
• Review Schedule and send now 
• Click send now

Review your Stats within Mailchimp

• Select campaign > View report
• Review just overview

Mailchimp’s Journeys Process

• Talk through pre-built
• Find and click on Eventbrite follow-up, review and go back
• Also check out Send emails over time

Mailchimp’s Creative Assistant

• Brief introduction

Need some Marketing help?