IMC135: Looking at the expanded features of Chat GPT

Ben explores the transformative features of ChatGPT 4o for marketers, emphasising its speed, memory, and customisation options. He demonstrates how to create tailored Google ad copy and keyword lists, as well as introducing custom GPTs that mine existing content for insights. The episode highlights the potential of AI to streamline marketing efforts, enhance creativity, and ensure consistency in client branding.

Notes

In this episode of the Inventive Marketing Club, Ben explores the latest features of ChatGPT 4o, focusing on its customisation capabilities and practical applications.

Key Features Discussed:

Increased Speed and Memory: Faster real-time responses and the ability to handle longer conversations and large datasets.
Custom Instructions: Users can set specific preferences, such as text formatting, language, and keyword generation, for tailored responses.
- Ben shares a live demo of how ChatGPT generates SEO keywords and Google ad copy, using his preset instructions to create character-specific headlines and comma-separated keyword lists.

Ben walks through how these features simplify his workflow:

Generating multiple headlines with precise character counts for Google Ads.
Creating and formatting SEO keywords as a comma-separated list.
Storing templates in his project management tool, Basecamp, to avoid repetitive instructions.

Advanced Customisation: Ben introduces the concept of creating custom GPTs tailored to specific domains. He explains his own custom GPT, “Rather Inventive Knowledge,” which mines data from blog articles and video transcripts to help generate content ideas and answer client inquiries.

He envisions using this tool to sift through his company’s vast content library to identify content gaps and make strategic decisions on what to produce next.
Ben demonstrates how this custom GPT provides insights, such as the latest blog posts and video-related content, which could potentially evolve into a resource for clients.

Exciting Use Cases:

Ben discusses the potential of creating “brand packs” for clients that store specific tones, styles, and information related to their projects, ensuring consistency and efficiency in responses. This innovation could streamline content generation for each client while adhering to their unique preferences.

Conclusion:

ChatGPT 4o offers exciting possibilities for marketers and content creators. The advanced customisation options allow users to tailor the AI’s responses, making it a powerful tool for various tasks, from ad copy creation to strategic content planning.
Ben wraps up by encouraging listeners to experiment with these features and share their experiences with him.