IMC107: Get to grips with your Google Ads Campaign

Google Ads Expert, Libby Windle (Creative Ads) takes us through how to set up your Google Ads Campaign, plus some top tips on how to make it work effectively!

Notes

An Introduction to Google Ads

Google Ads is an online advertising platform developed by Google. Advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
It can be used to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
More than 80% of global businesses trust Google Ads for paid campaigns
People are four times more likely to click ads on Google (63%) than any other advertisement network and users who visit a website through Google Ads are 50% more likely to convert
Google Ads has an average 8:1 return on ad spend

3 main ways to advertise using Google Ads

Search Ads
Shopping Ads
Display Ads

Other Types of Advertising

Video Ads
App Campaigns
Smart
Local
Discovery

Setting up a Google Ads Account

Set up a free Google account specifically for your business HERE. This includes a Gmail, Drive, Google Ads, Google Analytics and more.
Set up tracking for your meaningful actions. Use Google Analytics or Google Ads