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IMC Podcast #15: Your New Marketing Strategy – Part 2, Analytics

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This is the second of 6 episodes in which  I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead. everything I’m talking about is available online now

For now here’s part 2 and it’s about analytics. Enjoy.

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Episode Notes

In this episode I cover the following tasks from my Foundation Marketing Strategy.

  • 1. Set up a Google account for your marketing
  • 2. Set up a Google Analytics profile for your website
  • 3. Read beginners guide to Google analytics
  • 4. Set up a monthly Google Analytics email report
  • 5. Add and verify your website on Google’s Search Console