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On playing dead and being persistent

The Guardian reporting on Josh Nalley who played dead in hundreds of TikTok videos just to get on TV.

‘With nearly 125,000 followers and 4.3m total likes, the 41-year-old restaurant owner poses for a few seconds at a time in various settings – on river banks, roads, bridges and in forests.

“I figured that was the easiest way that I could actually get on to a TV show or movie, you know, without actually having to audition or move out of Kentucky,” he told the Washington Post. “Laziness is part of it.”’

This is a masterclass in marketing. Have a goal, know your niche and be persistent.