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Marketing effectively in the run-up to Christmas

After Christmas was effectively cancelled for many people last year, it’s predicted that consumers are planning to make up for it in 2021.

“This Christmas is set to be very different from the last, so to execute effective advertising campaigns brands must plan to peak at the right times, when consumers are most engaged with relevant content.

By Steve Hemsley

It’s never too early to get your festive marketing strategy in place.

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