In a digital age when there is masses of content generated on a daily basis, it is essential that you focus your attention on what interests and engages your target audience.
- What do they want to read?
- What information do they want to consume?
- What interests them and how do you connect with them?
The rise of Facebook and other social media platforms combined with the appetite for content has resulted in sites such as Friends Reunited losing their appeal and relevance.
When Friends Reunited was reunited (sorry) with its founder Steve Pankhurst, he realised that he had over 10 million people signed up but the data was old and people were using the website simply as a message board – people weren’t interested in using the site for it’s original purpose which is a clear sign of a lack of interest.
Evolving your activities to continually appeal and then maintain the interest of your audience is integral – keeping up with the changing requirements is a challenge but a challenge you must accept and address.
You need to keep abreast of changing habits by consuming similar information to your target audience whilst also talking to them to find out exactly what they want and how they want to consume content.
Keep people interested by sharing insights into your business, provide them with tips and information that they are able to go away and use. Participate in online discussions, this interaction will help you to understand what people find interesting and how they react to it.