3 key concepts in his presentation were:
Ethos – What is your product’s voice and why will people trust it
Pathos – What do you want people to feel when they use your product
Logos – What problem is your product or service trying to solve
The following sentence jumped out to me near the end of the video
“Validate your problem first, and then figure out what success will look like for that, and then relentlessly focus on achieving that.”
I recommend you watch the video if you are at all interested in making products that people want and love.