Great digital products don’t happen by accident

Nice presentation from David Gillis on why Great digital products don’t happen by accident given at Reactor Design Day 2014.

3 key concepts in his presentation were:

Ethos – What is your product’s voice and why will people trust it

Pathos – What do you want people to feel when they use your product

Logos – What problem is your product or service trying to solve

The following sentence jumped out to me near the end of the video

“Validate your problem first, and then figure out what success will look like for that, and then relentlessly focus on achieving that.”

I recommend you watch the video if you are at all interested in making products that people want and love.

Author: Ben Kinnaird
Online Marketing Geek. Knower of Social Media, Search Optimisation and the mobile web - Event Speaker - Author

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