Join my Marketing Club to get articles like this delivered to your inbox.
Dining With Wax Figures
/ Ben Kinnaird
A creative idea one NYC restaurant owner had to benefit from the capacity restrictions earlier this year.
‘The 35 percent capacity rule only applies to actual people. There are no stipulations at all about wax people, which is why, according to a press release, the “iconic steakhouse” has partnered with Madame Tussauds to “fill empty seats” with wax replicas of celebrities. “Diners are invited to toast with Jon Hamm at the bar, enjoy a moment of elegance with Audrey Hepburn, or share a laugh with Jimmy Fallon,” explains the press release, promising an “an unforgettable dining experience.” I believe this. I would never forget this dining experience, not in my waking life or in my dreams.’
Creative thinking at its best and a great opportunity for some PR.
Join my Marketing Club
Get regular advice on marketing, video and the web so you become more effective in business. Pro Members get access to live webinars, exclusive discounts and other perks.