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Common mistakes when reconsidering decisions

Seth Godin on Reconsidering decisions

“Jay Levinson used to say that you should keep your ad campaign even after your best customers, your wife and your partner get bored with it. Change it when the accountant says it’s time.”


Clients often tell me how they don’t like the design anymore, or it’s time for a change. Sometimes it’s better to just wait and move onto more important things.