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Coca-Cola refreshes brand with shared moments campaign
/ Clare Harris
Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global re-brand platform.
“Coca-Cola is refreshing the brand platform for its Coke trademark, as well as altering its logo design and launching a global campaign to support the revamp, according to a company blog post. This is the first brand refresh for Coke in five years.”By Asa Hiken
It’s important to make a personal connection between your product and consumer.
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