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[Growth Hub] How to review your website and improve your SEO, 10am 4th November 2020 – Free Webinar

Do you want to see your website appear first on Google whenever you search for the key words relevant to your business? Do you often wonder why your competitors appear higher than you on Google when you think you are doing everything you should be?

In this workshop I will show you how to improve the ranking of your website on Google along with SEO tips, tools and techniques.

This workshop has finished.

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Who are you competing with?

If you are writing content for the web and you want it to rank highly, you need to think about your competition. Not only does it help focus your SEO efforts but it can often give you ideas on what you need to include on your page.

‘A SERP competitor could have only one page that competes with you, but if that page is ranking above you on an important SERP, they are your competition and you need to understand why they are beating you.’

https://searchengineland.com/search-competition-who-are-you-really-competing-with-338403

If you’re a Marketing Club member then you can find my competitor research process in the SEO Strategy webinar but I’d also check out this article from Andrew Dennis at Search Engine Land that goes through a simple process you can use.

IMC Podcast #6 Content planning for your website

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Back in July last year I spoke with Tess Coughlan-Allen about planning the content for your website, along with tips for getting started and a helpful tool to map out your content.

I firmly believe that websites should be built around the content first and is actually a key part of the design process.

If you are starting a new web project or revising your current site you’ll find real value in this conversation.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

Episode Notes

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IMC Podcast #4 Optimising your website with structured data

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Continuing on our theme of SEO I thought this interview with Duane Forrester (recorded back in early 2019) would be helpful to show how structured data and schema is a key trust signal for search engines.

We discuss why we should be using structured data on our website, how this impacts conventional SEO and why it matters for voice and augmented reality.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

Episode Notes

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IMC Podcast #3 Landing page review and on-page SEO

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In this episode, I share some of my conversation with Chris Richards about our landing page review process. It was taken from Club Webinar #16: Improve landing page SEO.

We talk about what ‘On-page’ SEO is, what we look for during a review and of course some tips to improve your SERP (Search Engine Ranking Position).

Enjoy!

Episode Notes

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How SEO works within a big retailer

A very insightful chat with SEO Manager for Argos, Claudia Higgins over on the evolving SEO podcast.

Really interesting to go behind the scenes on how SEO is justified within a large company, what key factors work for them and the importance of clear reporting and regular communication with other teams.

IMC Podcast #2 Building on your SEO strategy

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This episode is taken from an interview with my colleague Chris Richards on how he ranked his own website utilitysavingexpert.com to compete against the big comparison sites in the pursuit of Google search traffic Chris shares some of the strategies and tools he uses for local SEO, on-page optimisation, keyword research and his in-depth SEO site audit.

I really enjoy talking with Chris about SEO and I know you’ll take away a lot from this conversation.

PS Longtime listeners will hear an appearance from Al Osmond my co-host in the original run of the Something Inventive Podcast.

Episode Notes

IMC Podcast #1 Creating an SEO strategy

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In this episode, I feature an extract from my club webinar last year where I share some background on what SEO (Search Engine Optimisation) is, why it’s important and some tips on getting started.

If you are new to SEO, this episode will be a good place to start. But if you are a little more experienced then I’ll be sharing more ideas and advanced techniques in future episodes.

So settle in and join me while I explain some SEO basics.

Episode Notes

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What to change on your website to improve local rankings

A great guide to keyword research and page strategy from Whitespark.

‘Now that you have created your ultimate keyword list, use this data to make an informed decision on what pages should target which terms. One of the most common errors we see when it comes to title tag optimization or rather lack there of, is businesses not removing the default – home – page title. This is both a missed opportunity and a sad sight to witness in search results.’

They recommend optimising the site in this order: Title tags, Homepage content, Product and service landing page content and finally Site speed.

Infectious Marketing: Get Local with Facebook and Google My business, 18th June 2020 – Free Webinar

Heidi CJ Shouting in megaphone

Our last Infectious Marketing webinar was so well received we’ve decided to put on another one.

In this webinar Heidi and I will focus on how you can use Facebook and Google My Business to make sure you are all set to attract local customers as the lockdown eases and people start to look for local services again.

This event has finished but you can watch the webinar video recording.

  • Advice on finding your ‘strategic alliances’ and collaborators
  • Tips on running a compliant Facebook competition and advice on using Hashtags
  • Steps to review your Google My Business Profile including tips on how to get more reviews.
  • Inspiration to bring people back to you with confidence
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