Has your business felt the impact of consumers being less impulsive and keen to spend?
The majority (63%) of global consumers say new behaviours adopted under lockdown now feel “normal”.
Brands are becoming less of a factor for 44% of global consumers when it comes to purchasing decisions, as the pandemic has aided consumers in learning to live with less and consume better.
There is less pressure for consumers to keep up with the latest gadgets and technology trends (41%)
Source: EY’s Future Consumer Index – By Marketing Week Reporters
