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Become a marketing magician

An interesting approach to help funnel your consumer’s decisions into getting a sale.

A study from Goldsmiths, University of London, says the psychology used by magicians to deceive audiences can also be used to influence consumer choices in other areas. The study, published in Trends in Cognitive Science, identifies different psychological tools used by magicians. In the same way that someone might be directed to choose the “right” card in a magic trick, so, too, we can be “nudged” towards buying products in the supermarket.

BBC News, Magicians’ tactics found in politics and marketing

By understanding a magicians’ technique in sculpting their audience’s decisions you too maybe able to encourage more consumers to chose your products.



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