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Back Her Business crowdfunding from NatWest
/ Ben Kinnaird
Interesting idea from NatWest to support women in businesses.
We’re here to help you to turn your idea into a side-hustle and your side-hustle into your main-hustle. It’s time to close the gender gap in business, for good.
Not only do we have money for some of you (and we all know that helps), we also have mentoring, workshops, crowdfunding coaching and events in your community.
Apart from using the word ‘hustle’ – which I don’t think a business should ever be doing – I support this idea and it’s positive bias to support women. It’s crazy that ‘the system’ has worked any other way and a balancing of renumeration and authority is the only way forward.
Genevieve from Writability brought this scheme to my attention with her project.
I’d like to reach more of the UK’s plucky but under-resourced SMEs and help them succeed with better sales and marketing copy.
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