Back Her Business crowdfunding from NatWest

Interesting idea from NatWest to support women in businesses.

We’re here to help you to turn your idea into a side-hustle and your side-hustle into your main-hustle. It’s time to close the gender gap in business, for good.

Not only do we have money for some of you (and we all know that helps), we also have mentoring, workshops, crowdfunding coaching and events in your community.

Apart from using the word ‘hustle’ – which I don’t think a business should ever be doing – I support this idea and it’s positive bias to support women. It’s crazy that ‘the system’ has worked any other way and a balancing of renumeration and authority is the only way forward.

Genevieve from Writability brought this scheme to my attention with her project.

I’d like to reach more of the UK’s plucky but under-resourced SMEs and help them succeed with better sales and marketing copy.

Check out the project and see if you can support Genevieve or one of the other projects in the scheme with as little as £1.

Author: Ben Kinnaird
Online Marketing Geek. Knower of Social Media, Search Optimisation and the mobile web - Event Speaker - Author

Sign up to my free Marketing Boost webinar
to kickstart your marketing.

We’re all guilty of focusing on the stuff that has little impact – vanity metrics such as Facebook Likes, website visits, or Youtube subscribers – without paying attention to the things that really matter. Customer experience.

Join me to learn how to find the right customers, create great content
and a develop a sustainable approach to marketing.