They say imitation is the sincerest form of flattery. But on Google Maps, it is anything but flattering to find out your Google My Business listing has a doppelgänger. A duplicate GMB listing can hurt your rankings and put your business listing at risk of suspension. Meanwhile, it’s not uncommon to see your competitors spamming Google Maps by creating multiple listings for one business.
Read more about how to remove duplicates on Whitespark
For businesses who don’t have resources to create videos from scratch, Video Builder can help. It’s a free beta tool that animates static assets—images, text and logos—with music from our library. You can choose from a variety of layouts based on your message and goals, customize colors and font and quickly generate a short YouTube video (6 seconds or 15 seconds).
In this post I’ll look at how to know what visitors are doing on your site in a whistlestop tour of Google Analytics.
First things first, if you haven’t already got it installed, go to http://www.google.com/analytics/ to get it up and running. Google Analytics can provide you with more information than you thought possible and also be a bit overwhelming. But unless you’re a marketing wizard, the basics are probably enough for most people, so don’t worry!
Been in my drafts for a couple of months but it’s still worth sharing.
The Information Commissioner’s Office published an Age Appropriate Design Code, it’s a set of standards that online services should meet to protect children’s privacy.
That means privacy settings should be set to high by default and nudge techniques should not be used to encourage children to weaken their settings. Location settings that allow the world to see where a child is, should also be switched off by default. Data collection and sharing should be minimised and profiling that can allow children to be served up targeted content should be switched off by default too.
This design code should apply to all users, not just children. But it’s a good start.
When it comes to children (and vulnerable adults), I’m less concerned about tracking and personal data retention but find it more egregious that they are taken advantage through psychological manipulation to spend more money or time in a game or service which has an overall objective to keep people hooked by giving them just enough of something they like to keep there endorphins flowing.
Many of us at Rather Inventive work remotely so for us it’s (mostly) business as usual. But for some it’s going to be a period of hardship and this will be especially true for charities.
I don’t have much to offer so I’m going to make our Inventive Marketing club free to all charities for now and into the foreseeable future. I hope this small gesture will equip them with the tools to find more people willing to give and support their good work.
If you know of a charity who would benefit, send them over to my club page. Or ask them to contact me and I’ll get them setup.
I wish you all the best and if I can be of any help (in any way) do let me know – Take care
Ben visits Sarah in her home office to talk about why she wrote an Environmental policy as a solo worker and freelancer and her forthcoming book ‘Survival Skills for Freelancers (or how to go solo without going loco).’
Sponsors for this episode:
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