News and opinion on business,
marketing and related technologies.

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How to find and deal with duplicate GMB listings?

They say imitation is the sincerest form of flattery. But on Google Maps, it is anything but flattering to find out your Google My Business listing has a doppelgänger. A duplicate GMB listing can hurt your rankings and put your business listing at risk of suspension. Meanwhile, it’s not uncommon to see your competitors spamming Google Maps by creating multiple listings for one business.

Read more about how to remove duplicates on Whitespark

YouTube launches Video Builder to create video for ads

For businesses who don’t have resources to create videos from scratch, Video Builder can help. It’s a free beta tool that animates static assets—images, text and logos—with music from our library. You can choose from a variety of layouts based on your message and goals, customize colors and font and quickly generate a short YouTube video (6 seconds or 15 seconds). 

Sign up for beta access

58: Genevieve Brading, Crowdfunding

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Subscribe on YouTube, Apple Podcasts or Android.


Genevieve shares her journey into crowdfunding her business and the strategy she implemented to make it a success.

Sponsors for this episode:

  • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
  • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
(more…)

57: Nikki Elbaz, Email copywriting

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Subscribe on YouTube, Apple Podcasts or Android.


Ben speaks with Nikki Elbaz, a copywriter specialising in email marketing for SaaS/tech companies.

Sponsors for this episode:

  • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
  • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
(more…)

Guide to using Google Analytics

Google Analytics Home Dashboard

In this post I’ll look at how to know what visitors are doing on your site in a whistlestop tour of Google Analytics.

First things first, if you haven’t already got it installed, go to http://www.google.com/analytics/ to get it up and running. Google Analytics can provide you with more information than you thought possible and also be a bit  overwhelming. But unless you’re a marketing wizard, the basics are probably enough for most people, so don’t worry!

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ICO Code of Practice to protect children’s online privacy

Been in my drafts for a couple of months but it’s still worth sharing.

The Information Commissioner’s Office published an Age Appropriate Design Code, it’s a set of standards that online services should meet to protect children’s privacy.

That means privacy settings should be set to high by default and nudge techniques should not be used to encourage children to weaken their settings. Location settings that allow the world to see where a child is, should also be switched off by default. Data collection and sharing should be minimised and profiling that can allow children to be served up targeted content should be switched off by default too.

This design code should apply to all users, not just children. But it’s a good start.

When it comes to children (and vulnerable adults), I’m less concerned about tracking and personal data retention but find it more egregious that they are taken advantage through psychological manipulation to spend more money or time in a game or service which has an overall objective to keep people hooked by giving them just enough of something they like to keep there endorphins flowing.

How to clean your Smartphone

Via cybertech.digital

– Unplug your smartphone, turn it off and remove the case.

– Dampen a microfibre cloth with water and household hand soap e.g. the soap dispensing bottle type.

– Gently rub the surfaces of the phone with the damp cloth. Try not to get moisture in any of the openings.

– Dry the phone with a clean microfibre cloth.

– Washing your hands regularly and thoroughly can reduce the number of germs that you put on your phone after you’ve washed it.

Considering we touch our phones hundreds if not thousands of times a day this is good advice

Free marketing help for charities

I hope everyone is well and staying safe.

Many of us at Rather Inventive work remotely so for us it’s (mostly) business as usual. But for some it’s going to be a period of hardship and this will be especially true for charities.

I don’t have much to offer so I’m going to make our Inventive Marketing club free to all charities for now and into the foreseeable future. I hope this small gesture will equip them with the tools to find more people willing to give and support their good work.

If you know of a charity who would benefit, send them over to my club page. Or ask them to contact me and I’ll get them setup.

I wish you all the best and if I can be of any help (in any way) do let me know – Take care

Ben

56: Close-up magic with Rod Hande

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Subscribe on YouTube, Apple Podcasts or Android.


Ben speaks with Rod Hande, an up and coming magician on what marketing methods he uses to promote his business. Rod also does his first video conference magic trick!

Sponsors for this episode:

  • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
  • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
(more…)

55: ‘An environmental policy for a freelancer?’ with Sarah Townsend

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Subscribe on YouTube, Apple Podcasts or Android.


Ben visits Sarah in her home office to talk about why she wrote an Environmental policy as a solo worker and freelancer and her forthcoming book ‘Survival Skills for Freelancers (or how to go solo without going loco).’

Sponsors for this episode:

  • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
  • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
(more…)

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