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Nicky Ayers, Ecl-ips – Club Member Profile

IMC Club Member Nicky Ayers from Ecl-ips shares her thoughts and feedback on how the Inventive Marketing Club has impacted and helped improve their business marketing.

👋 If you found this testimonial inspiring join my Marketing Club to receive regular tips and advice on marketing, video and the web. Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/


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Shut up and listen

Jason Fried’s forward to Bob Mesta’s new book ‘Demand Side Sales 101‘ has a few great sales tips. I cannot wait to read the Bob’s book as I’m an avid follower of JOTB.

‘It wasn’t until my manager encouraged me to shut up, watch, and listen. Give people space, observe what they’re interested in, keep an eye on their behavior, and be genuinely curious about what they wanted for themselves, not what I wanted for them. Essentially, stop selling and start listening.’

This can work in any relationship or negotiation. It’s something we all find hard, me included. Here’s another nugget

‘They didn’t care about the precise weight, or that this brand shaved 0.5oz off the model this year compared to last. They didn’t care what the color was called, only that they liked it (or didn’t). The tech- nical qualities weren’t important – in fact, they were irrelevant.’

Don’t focus on the features, focus on the benefit to your customer. It the case of shoes it could be how they make them feel not what they can do.

Listening is a crucial attribute of a successful sales person. If you listen well, your potential customer will always tell you what they want and how you can sell it to them.

[Growth Hub] How to review your website and improve your SEO, 10am 4th November 2020 – Free Webinar

Do you want to see your website appear first on Google whenever you search for the key words relevant to your business? Do you often wonder why your competitors appear higher than you on Google when you think you are doing everything you should be?

In this workshop I will show you how to improve the ranking of your website on Google along with SEO tips, tools and techniques.

This workshop has finished.

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IMC Podcast #9 Working with the WordPress block editor

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This episode features a walkthrough of creating a content page using the WordPress Block editor along with some tips on how to layout content.

This is just a short clip taken from my Pro Club Webinar IMC #10 WordPress walkthrough which was recorded at the end of last year. The WordPress editor has changed a little since then but fundamentally it works in the same way.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

Episode Notes

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IMC Podcast #8 Choosing a website CMS

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There are so many different and varied ways to build a website from coding your own in HTML to using a Content Management Systems (CMS) such as Weebly, Squarespace or WordPress.

In this extract from club webinar #18 I talk through the pros, cons and costs of the top website builders out there.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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A journey to creating customer-focused content

Communion Architects website communionarchitects.com

When Alex Coppock from Communion Architects first approached us in 2012, he was keen to explore ways to improve search engine rankings and bring more visitors to his website. Since then, his website has remained in top two organic keyword positions and website traffic has grown 10x.

Alex has always taken a very thoughtful approach to his website and I invited him to write an article reflecting on his journey with his website. What follows are his thoughts on how he has changed the way projects are featured on his website over the years from a simple way to showcase the buildings Communion has worked on to something that has a much wider purpose. To my mind, the shift beautifully reflects Communion’s generous, people-focused spirit and its mission statement – working closely with people to deliver exceptional projects that transform spaces and change lives.

I’ll let Alex tell the story from here…

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IMC Podcast #7 How to plan your new website

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This episode features an extract from a recent club webinar #18 where I share my entire process from planning to go live.

I talk about how best to plan your website, how to do a competitor review and tips on mapping out your site.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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Who are you competing with?

If you are writing content for the web and you want it to rank highly, you need to think about your competition. Not only does it help focus your SEO efforts but it can often give you ideas on what you need to include on your page.

‘A SERP competitor could have only one page that competes with you, but if that page is ranking above you on an important SERP, they are your competition and you need to understand why they are beating you.’

https://searchengineland.com/search-competition-who-are-you-really-competing-with-338403

If you’re a Marketing Club member then you can find my competitor research process in the SEO Strategy webinar but I’d also check out this article from Andrew Dennis at Search Engine Land that goes through a simple process you can use.

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