‘How many times do you follow up?’ A great question from Dan Barker on LinkedIn. It’s a good thread to read and a great example of how to get engagement on social.
For those who want to know, here’s my proposal follow-up process:
Follow-up 1 (+2 days) – Make sure they have the proposal, offer to answer questions and link to an article on our site that relates to their need.
Follow-up 2 (+7-14 days) – When I follow-up depends on the known timescale. Invite to an event or webinar I’m running or another link to a relevant article.
Follow-up 3 (+30 days) – If I’ve not heard back from FU 1 or 2 then I send https://themagicemail.com this gets 100% response although not always a sale. If I have had follow-up but no commitment. I’ll ask what help they need to move the project along.
In the LinkedIn thread I also learnt the term AHSTIPTO (Always Have Something to Invite People to Offer), apparently I’ve been doing that already.
‘In macOS Big Sur, Safari will include a specific “Privacy Report” to break down what specifically Safari is blocking and give you more insight into which trackers are cropping up in your daily browsing.’
This means that any tracking pixels and code, including Google Analytics, will be clearly listed for all Safari users when they upgrade to macOS Big Sur later this year.
Shaming websites into reducing or removing all trackers on their site is the best way to improve the tracking and data leeching situation. Cookie policies and popups do nothing but confuse the situation and, like many agreements and terms of service online, people quickly click through to get to the information they want.
Using Ghostery in Chrome to test on our site for trackers, it shows we have two trackers. Google Analytics and DoubleClick. The Double click tracker is used by YouTube when we have embedded videos and can be removed by making sure you embed the videos with ‘Privacy-enhanced mode‘, I must admit I thought all our videos were set to use this, it appears a few weren’t. I’ve added a script to fix all videos on our site
Google Analytics will stay for now but I am looking at a way of compiling basic tracking reports locally on the server and not sending this data to Google.
‘Researchers from Kaspersky Lab on Monday said that they have recently observed about two dozen infected sites that found a novel way to achieve this. Instead of sending it to attacker-controlled servers, the attackers send it to Google Analytics accounts they control. Since the Google service is so widely used, ecommerce site security policies generally fully trust it to receive data.’
Clever but very creepy. Check you don’t have an extra Google Analytics profile in your sites source.
This episode is taken from an interview with my colleague Chris Richards on how he ranked his own website utilitysavingexpert.com to compete against the big comparison sites in the pursuit of Google search traffic Chris shares some of the strategies and tools he uses for local SEO, on-page optimisation, keyword research and his in-depth SEO site audit.
I really enjoy talking with Chris about SEO and I know you’ll take away a lot from this conversation.
PS Longtime listeners will hear an appearance from Al Osmond my co-host in the original run of the Something Inventive Podcast.
This afternoon a registration form for an upcoming webinar of mine was spammed with over 4100 email addresses from a spam bot. If you were one of that number then I’m really sorry that you just got an unsolicited email from Demio, the webinar software we use, booking you onto a webinar. Your email and details have been removed and Demio is working on a fix to prevent this in the very near future.
Here’s what I know
The first I knew about this was from an email at 14:11 from an ‘attendee’ asking, quite rightly, why they had been registered for this event and where had I got their details from – I didn’t immediately have an answer for them.
I jumped straight into Demio and confirmed that we did indeed have spam registrations. My first thought was to stop further registrations but there was no obvious way to do this except to reduce the number of attendees down to 1.
I then spoke to Demio to find out what was going on and to make sure that this wasn’t a data breach. They confirmed it was from a social media spam bot NOT a security breach or hacking, and removed all false registrations in 20 minutes. They are also set to release fixes to prevent this soon have also released fixes to stop this happening again*.
I even received our first ever negative feedback through SayHola. Rightly so, this person was pissed off.
The GDPR reference is from the signup form enabling me to communicate with the registrant outside of any marketing for the event.
To everyone effected, I’m sorry that our event spammed you. I hate spam and I hate that you got this.
*Update from Demio
We were able to put in a fix to prevent any of those bots from registering to any Demio event again, and we’ve also removed any bot registrations from your Event. You’re good to go for this event!
Also, in the next few days we have an update that will create more restrictions for registration (checking emails etc) that will further prevent bots!
Chris Herbert has collated opinions from 85 WordPress Professionals (ahem) on the page builder plugins they use to manage and layout content, and why it’s best for them.
Gutenberg, my new best friend when it comes to editing WordPress content, sadly didn’t make the top three. I’d say that for some, it’s too new and doesn’t have a full feature set, therefore too much work and not enough reward to change their development process.
I contribute the following.
‘Gutenberg – “Despite a few visual quirks that need ironing out, the built-in block editor (launched in December 2018) is by far the best way to layout content without reaching for any HTML or CSS.
It’s faster than other page builders such as WPBakery, my previous go-to for WordPress layout. And it represents more accurately what the final content will look like, especially compared with the layout plugin Divi.
But most importantly, it’s built directly into WordPress, so you know it will be supported for years to come, and with hundreds of contributors, it’s going to get a lot of attention.
On the downside, the built-in editor doesn’t yet include all the features you might want, such as fancy sectional divides or masonry style image galleries but with additional plugins the editor can be extended to do more, much more. My favourites are Stackable which has feature grids and popup videos that look great, and also Coblocks that has a collection of image galleries, layout containers and dividers that I use in most of my web sites.
I highly recommend testing it out for your next website build.”’
Paul D McGarrity step by step observation of a bot on twitter sowing the seeds for social division.
‘4) The trap is set. The tweet gets attention, a few retweets. Most are quote tweets with outraged reactions which do two things- they allow people to say ‘look at what THEY all think’ and it removes the casual viewer from the original account by one click. It ends here, unless…’
Look out for these bot accounts. There aren’t always easy to spot but if they have very strong views, low or no followers, check out their profile and see if makes any sense. If in doubt, don’t just retweet it.
I spent at least 15 minutes reading through Paul’s thread replies and checking out his profile before I was happy sharing this. Gosh, I hope he isn’t a bot!