Observations on marketing and technology

The Power of Free

Brilliant episode from NPR’s Planet Money podcast on the power of free. (for those without flash you can listen online here)…

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Communication is key

Effective communication happens when a message is delivered that has the same meaning for the recipient as it does for…

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Twitter noise

Once upon a time, all the Twitter experts advised us to Tweet, tweet, tweet. We need to get out into…

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In my Pocket

Being very reluctant to take on any new apps for fear of being overwhelmed by the increasing volume of them…

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It’s a book!

We’ve all heard the analogy that writing a book is like having a baby. First comes the conception, the seed…

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.uk and you

Alongside the current rollout of hundreds of new but potentially useless domain extensions (see my previous article on new domain names),…

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