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IMC Podcast #18: Your New Marketing Strategy – Part 5, Social

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Subscribe on YouTube, Apple Podcasts or Android.


This is the fifth of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy

For now here’s part 5 and it’s about Social Media. Enjoy!

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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Have you been contacted by PicRights about copywriter infringement?

Shannon Rawlins sheds some light on this shady company. Via Fran Roberts.

‘No, PicRights is not a scam. What they are doing is entirely legal. In fact, they are serving to enforce the already-existing laws surrounding copyright. They have major clients and work with real law firms.

However, just because it’s not an illegal scam, that doesn’t mean what they are doing is right.

Hounding people for money and threatening to take them to court if they don’t pay up is unscrupulous, especially when they instigate the case themselves, not on behalf of the copyright-owner.’

If you’ve been contacted by a company claiming that you have used an image or video without permission. Take the notice seriously but don’t panic and read the article above first.

Further reading:

IMC Podcast #17: Your New Marketing Strategy – Part 4, SEO

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


This is the forth of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy

For now here’s part 4 and it’s about Search Engine Optimisation. Enjoy!

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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IMC Podcast #16: Your New Marketing Strategy – Part 3, Website

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


This is the third of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy

For now here’s part 3 and it’s about Website Development. Enjoy

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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How to Create a Bulletproof Blogging and Content Strategy – BDF2020

The recording of my webinar for Bath Digital Festival 2020. Here’s the original event blurb

‘Ben will share how to develop a bulletproof content strategy to boost your social media activity and help you get found online through search engine optimisation.

You’ll learn:
– A basic strategy you can adapt
– How to focus on what’s important
– Tips for generating ideas and making time around work
– SEO techniques that could get you onto page one’

IMC Podcast #15: Your New Marketing Strategy – Part 2, Analytics

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


This is the second of 6 episodes in which  I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead. everything I’m talking about is available online now
ratherinventive.com/marketing-strategy

For now here’s part 2 and it’s about analytics. Enjoy.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

(more…)

Long anchor text gives us more context

Insight from an interview with Google’s John Mueller on Search Engine Journal.

‘Google doesn’t necessarily treat longer or shorter anchor text any different when it comes to rankings.

However, using more words in anchor text provides more context to Google about the page being linked to. And more context can indirectly impact rankings.

The more context Google has about a page, the more effectively it can rank said page for relevant queries.’

IMC Podcast #14: Your New Marketing Strategy – Part 1, Planning

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


For the next six episodes I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead, everything I’m talking about is available online now at ratherinventive.com/marketing-strategy

For now here’s part one and it’s about planning. Enjoy

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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Jenny Jarvis, portlandholidaycottages.co.uk – Club Member Profile

IMC Club Member Jenny Jarvis from PortlandHouse shares her thoughts and feedback on how the Inventive Marketing Club has impacted and helped improve their business marketing.

👋 If you found this testimonial inspiring join my Marketing Club to receive regular tips and advice on marketing, video and the web. Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/


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IMC Podcast #13 How to build a supportive community Part 2

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


This is the second episode focused on growing a community of like minded people online, why you might do it, how to start and keep it going.
This episode features a clip from a conversation I had with Alex Galviz who, along with a few others, started the ‘LinkedIn local’ events that grew into a global movement. More recently LinkedIn has taken on these events officially.
Alex shares how it all started and snowballed to cover 80 countries and 600 cities.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

Episode Notes

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