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36: WordPress community and local meetups

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Ben is joined by Elliot Richmond who runs the local (Cheltenham) WordPress Meetup group. They discuss, WordPress, meetups and the importance of community. If you want to dip into WordPress meet-ups are the best way to meet local developers, designers and businesses who use it.

The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

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Interview: Tom Ross, Design Cuts on Creativity

Ben talks to Tom Ross, the founder of DesignCuts.com (and fellow podcaster) about creativity within marketing and how he balances building a community of contributors whilst marketing to customers.

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Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

 

Image Credit: Tom Ross portrait. Banner Image Credit: Image of Tom Ross sat in a meeting.

35: What your website needs to be legal

Ben is joined by Sarah Dixon who shares what you need to have in place to ensure your website is legal, image libraries and copyright.

The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

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Show notes

Edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.

Captivate your captive audience

The last time I took my boys to the local go-cart race track they had a great time.

Me, not so much. It was rather chilly in the old aircraft-hangar, and I would have welcomed a warming decaf cappuccino. And the husband is always a sucker for a bacon sandwich.

Avoid the barest minimum service

Alas, all they had in the way of coffee was weak, dirty-dishwater-coloured freeze-dried stuff that was offered with a kind of reluctance you might get from someone you’d just asked for money in the street. As for a bacon sandwich – from the looks of the kitchen facilities available, this was way beyond their capabilities and I cannot imagine the sort of look that would have warranted.

Now compare this scenario to another where, just like the go-cart place, the business owners have the benefit of a captive audience.

Give customers a reason to want to return

Jolly Nice, a farm shop in Frampton Mansell near Cirencester was set up in 2013 on the site of a disused petrol station. It began as an airstream trailer but because it responded to the demands of its customers, offering more and more reasons for them to return, they managed to turn their tiny business into a thriving enterprise.

Jolly Nice is now a collection of attractive wooden buildings and a couple of yurts and sells everything you’d expect from a farm shop and much more. It has a café selling decent coffee and hot food, a butcher shop, a deli and it offers plants and flowers for sale. It overlooks a lovely field with roaming rare breed sheep and shorthorn cattle. This truly is a business that delights its captive market, offering customers reasons to return. Indeed, all I need is the excuse for some sausages for dinner and I will make the 20-minute journey there to sit and relax in the cosy yurt or in the large spacious garden with a good coffee and a lovely home-made chocolate brownie. I will then peruse the plants before buying my meat.

Capitalise

The go-cart race track is missing a trick not capitalising on all the customers who frequent its business and offering them, at the very least, decent coffee and good food. With a little bit of care and attention, they could turn their visitors into loyal customers. They have the attraction – the go-cart race track – so why don’t they turn this into a successful enterprise by simply offering good quality refreshments and appealing to the parent market?

What can you offer your visitors and customers so they don’t need to go anywhere else? Whatever you’re selling, look for opportunities to make it a one-stop shop for everything to do with that product or service, and offer decent coffee if it’s appropriate  – this makes it a more delightful experience for the visitor, which means they’re less likely to go elsewhere to fulfil their needs.

 

Image courtesy of Pixabay

Being authentic on LinkedIn with Alex Galviz [Interview]

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Subscribe on YouTube, Apple Podcasts, Android or search ‘Something Inventive’ in your favourite podcast player.


Ben catches-up with Alex Galviz, who is one of the top influences on LinkedIn in the UK. She has co-created an incredible global network of events called LinkedIn local and encourages people to communicate with authenticity.

This is a recommended listen if you want to up your game on LinkedIn.

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Something Inventive 34: The future of social and why Facebook is not fun to use

Ben is joined by Jonathan Pollinger and they talk about the future social media, why it’s worth making predictions, JP’s rebrand and why Facebook is bloated and not very much fun to use.

The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

The Hosts

Jonathan Pollinger (@pollingersocial) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.

Something Inventive 33: First webinar lessons learnt, Recaptcha and Al is leaving us

Al and Ben discuss lessons learnt from their first webinar, how to check if your data has been hacked, gdpr fails and a look back at Al’s time with Rather Inventive before he embarks on a new adventure.

The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

 

The Hosts

Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Audio edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.

Interview: Magnus Unemyr going viral with marketing automation

Ben chats with Magnus Unemyr on how implementing artificial intelligence and automated marketing can impact society and if done well, AI driven, marketing automation can not only propel sales but can and waste less time through more targeted interactions.

They also dip into the darker side of how big data can, and has been misused by companies in the recent past.

 

 

Image Credit: Magnus Unemyr portrait. Banner Image Credit: Image of Magnus Unemyr presenting a lecture.

Michelle L Evans on developing sold out marketing funnels [Interview]

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Subscribe on YouTube, Apple Podcasts, Android or search ‘Something Inventive’ in your favourite podcast player.


In this interview Ben chats with Michelle Evans on how developing a marketing funnel can take your from simply surviving, to SOLD OUT.

Michelle takes us through the steps of developing a funnel from understanding your audience before jumping in to develop a funnel that will nurture more customers into working with you.

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Something Inventive 32: Marketing trends and predictions for 2019

Al and Ben discuss the website trends to look out for this year and the impact of blanding branding. Ben shares Jonathon Pollinger’s social media predictions for 2019.

The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

The Hosts

Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Audio edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.

Hobbyist photographers – Why you should invest in a professional

It is truly amazing what we can all achieve with a mobile phone camera but you need to be realistic. When it comes to producing stunning imagery for your business, it really is worth getting the professionals in.

We see so many hobbyist photographers who believe they are saving money by taking the photos themselves but in fact, it’s costing them in the long run.

 

A professional photographer provides experience, knowledge & creative flair

When you hire a professional photographer you are hiring someone who does photography for a living. They have a wealth of experience they can apply to any given situation and will strive to capture your vision. Photography is an art and it’s not at all as simple as point and shoot. They are thinking about their depth of field, lighting, angle, overall composition and scene to tailor the photography style to your industry. It takes years of practice to hone their skill and develop their creative flair to enable them to deliver breathtaking shots that enthusiasts can only dream of.

The skill is not only taking the original shot but also being able to adjust and edit the photos depending on your photo requirements. Whether the colours need to be punchier or the background needs enhancing, editing photos can take hours. To do it well takes experience, practice, and creativity usually on expensive software.

Customers can judge in an instant from the presentation of a product whether or not it is right for them. Using a professional photographer will only increase your chances of getting their attention and for the right reasons.

 

Investing in stock images could be an alternative answer

If hiring a professional photographer is currently beyond your means then consider investing in some stock images. There are many libraries online like EveryPixel, Adobe Stock and Flickr who provide a range of free and inexpensive images for all to use. Just remember if you opt for this, other people will also be using these images, maybe even your competitors so they won’t be unique to your business. If you want to stand out and have professional, unique images which represent your brand, then you have invested in a professional photographer.

 

It doesn’t have to be expensive

If you value how your business is perceived then invest. This doesn’t have to be overly expensive, many photographers will tailor a bespoke package to your needs and means. Or for ease if mind, you can always purchase an off the shelf deal so you know exactly what you can expect. On Inventive People we offer lots of options to enable us to meet our clients’ needs.

 

Image courtesy of Pexel

Interview: Dan Lewis Founder of FreeAgent247

In this interview Ben managed to catch Dan Lewis from Free Agent 247 in-between meetings to chat about their free business model and how video plays an important part in their promotional strategy.

 

Image Credit: Founder Dan Lewis, FreeAgent247. Banner Image Credit: Image of Dan Lewis sat in a chair reading.

Interview: Duane Forrester Yext’s VP Industry Insights

Voice search on Alexa and Google, is an area we don’t have a complete grasp on yet, particularly optimising for it. So, Ben was keen to talk with Duane Forrester, VP of Industry Insights over at Yext.

We discuss why we should be using structured data on our website. How this impacts conventional SEO and why it matters for voice and augmented reality.

 

Image Credit: Founder Duane Forrester. Banner Image Credit: Accounts icons on a mobile courtesy of Pexel

Something Inventive 31: GDPR Myths, Meet-ups and Outsourcing

Al and Ben muse over some GDPR myths. Al shares his enlightened experience on meet-ups over in Bristol and we talk about outsourcing curtesy of Seth Godin.

The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

 

The Hosts

Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Audio edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.

WordPress 5.0 with ‘Gutenberg’ is here, but don’t update without reading this

What is Gutenberg?

It’s the new visual editor built directly into WordPress and replaces the standard content editor used on post and pages. It’s designed to give people more flexibility on how they layout content.

We’ve used tools such as Visual Composer to layout our customers’ web page content for the last few years but it’s nice to see that WordPress is embracing its own visual layout system going forward.

However, if you update your website to version 5 without understanding the consequences it could be cause for frustration.

You can find out more about Gutenberg directly on the WordPress blog.

Update: Checkout episode 40 of our podcast Working with WordPress Gutenberg, where I talk to Kimb Jones about the Gutenberg editor along with a demo of some of the rather handy features built into it.

Screenshot of WP Gutenberg editor

Ok so what do I need to do?

We always recommend that people update to the latest version of WordPress to ensure they have the most reliable and secure version.

However, updating to version 5 will change the way you make content changes in the admin area and if you are using any page builder plugins such as Visual Composer, Elementor or Divi it may prevent these from working correctly.
If you’d like to update to the latest version of WordPress, but keep on working as you are without the Gutenberg editor, we recommend following these steps:

  1. Backup your WordPress site files and Database
  2. Download and install the Classic Editor plugin
  3. Then update your WordPress core

If you run a mission critical website then we would recommend you make the updates on a development server first before rolling out on live just to make sure any incompatibilities are identified.

If you’re a customer on our WordPress Support hosting plan then we’ll manage the transition for you, if not get in touch as we’d be happy help.

What is Project Beacon – The ultimate guide

Have any of you received a mysterious package from Google courtesy of Project Beacon?

A small device which self activates as soon as you open the box, feels slightly disconcerting as the simple instructions indicate it is already broadcasting to local phone traffic in your area. It’s enough to make your head spiral: To what means and to whose benefit? Does it comply with the new GDPR regulations, where is this information stored or analysed? Can I opt out of it? How do I switch if off? So many questions and so little information, so we decided it was time to dig a little deeper.

Overview shot of what you receive in the package from Google's Project Beacon

What is Project Beacon?

Our technology has become so ingrained within our daily lives our mobile phones are more like appendages and Google knows it. You can’t deny it, throughout the day we will all find ourselves on it at some point, whether it is to search for something, read a review, get directions and so on.

Google have developed a seemingly innocuous battery powered device, Project Beacon that makes location-based searching and interaction a little easier and more accurate.

The small, thumb sized column emits one way signals that are readable by nearby Bluetooth low energy devices such as mobile phones and tablets. Allowing your phone to better identify its location and to send or receive information which currently takes the form of targeted advertising, confirming arrival at a particular location and engagement.

Image of stats being captured on a laptop and mobile phone

How will using Project Beacon benefit your business?

This device could enable businesses to track how many handsets visited their store. This will help your business show up on individual personal maps, help filter out inaccurate reviews for people who have not even visited your business, help identify popular times and typical visit durations for the business.

A simpler way to say it is that with a beacon, your phone will now know exactly where you are, as opposed to guessing where you are.

However, this is not the first or last beacon device out there, there is already the Amazon Beacon, the Apple iBeacon,  among others which are all doing similar things among varying levels. There are also companies like Estimote who develop apps to help you interpret the data you are gathering. Here are some case studies of how some organisations have been getting on with them such as the Guggenheim in New York and FC Barcelona.

Image of stats being captured on a tablet and mobile phone

How to avoid a beacon

If you would rather not be party to a big brother state of having your personal technology track your every move then you must look at your own device settings and opt out of the Location Services.

Technically the Beacon device cannot be switched off without being taken part. However, if you would like to opt out you can send it back to Google free of charge.

 

Banner image courtesy of Pexel, Computer images courtesy of Estimote.

Something Inventive 30: Happiness is a lemonade

In this episode Al and Ben review their time at Bath Digital festival, Ben shares his experience of London Podcast festival including how to make dollars. Rounding off with a look at .UK domains.

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

 

The Hosts

Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Audio edited by Donalize – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.