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IMC Podcast #8 Choosing a website CMS

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There are so many different and varied ways to build a website from coding your own in HTML to using a Content Management Systems (CMS) such as Weebly, Squarespace or WordPress.

In this extract from club webinar #18 I talk through the pros, cons and costs of the top website builders out there.

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Episode Notes

Choosing a website CMS

I wouldn’t necessarily advocate to use any of these if we were building a website but there is nothing wrong with them if you are happy with the way that they work and understand what their limitations are.

Ben Kinnaird


  • Quick to setup with simple questions
  • Lots of templates available with a simple setup process which helps you to refine the best template for you
  • Simple blocks & prompts to help write content
  • Additional apps for blog, appointments and ecommerce
  • A cheap way to get up and running with a relatively low skill level


  • Plenty of themes available
  • The designer editor allows too much freedom and if you’re not careful you can break the site
  • There are also free accounts available which some of the others don’t have.
  • This is the platform I am least familiar with


  • Lots if control over design
  • Interface can be a little fiddly at first
  • Ecommerce quite basic
  • Can adjust template code
  • Not the easiest to control for SEO purposes


  • Has an active community of developers
  • Can get started for free on
  • Completely flexible when self managed
  • Lots of plugins such as ecommerce
  • Best control over SEO
  • The dominant website provider for 2019 was WordPress.


  • Used by 18% of ecommerce websites
  • Simple setup, ecommerce focused
  • Customisable templates
  • Has point of sale app