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Something Inventive 29: Bath Digital Festival Special – Part two

In this episode as well as giving you a round op of the days events we also feature an interview with Jim Morrison the festival director and ask him pointed questions such as ‘why are the workshops so far apart’.

Part one available here

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

 

 

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

  • Bath Digital Festival 2018
  • Secrets Of Successful Calls-To-Action and Landing Pages
    • It’s about motivation – Convert action and urgency
    • Test. Test. Test.
    • Exit pop ups can bring in more clicks for email signup
    • (In their tests) video less effective on landing page when the offer is simple
      Gertie Goddard, Noisy Little Monkey
  • Revealing The Mysterious World Of Marketing Automation
    • Lead nurturing campaign: Early research -> CTA -> landing page -> Follow up emails
    • Lucid chart for high level flowcharting of user experience
      James Mulvaney, Noisy Little Monkey
  • The Psychology Of Sales Emails
    • Nurture people towards a close: Attract -> Convert -> Close
    • It’s all about them. Use the word you more than we/me and yse their name in the email subject line
    • Use video as part of proposal process
    • Use a PS, often people skip straight to this
      John Payne, Noisy Little Monkey
  • Evershare.io – Where Fans Can Buy A Share in a Song
  • Why Your Business Needs a Blog
    • Share the why (your story) in your blog. To help with this describe what you do to a friend or colleague then ask them to summarise it back to you. This is your story.
    • Give stories to customers so they can share them and convert others
    • People use Instagram because they are looking for images they can step into or a person they can be.
      Sal Godfrey, Sal’s Kitchen
  • The Tech is Not Enough
    • Bring the audience to you. Find out how to help them
    • Understand: who will face this challenge? Who do they trust for recommendations? How can I reach them?
    • Maximise content: what do you have already? What can you easily create? Video has 130% additional engagement. What else does your audience need? Create stock image library of product images or shareable content
    • Maximise engagement: look for a slow burn acceleration. Ask questions? Polls! What are there anxieties/fears/hopes? Pick the right tone of voice. Listening to customers and adding features that add value.
    • Make your tech shine. Move from spec (what is it made from) -> Features (what does it do) -> Benefits  (how does that help me) -> Value/Impact (why customer busy).
      Emily Perkins, OggaDoon
  • Bristol and Bath Cyber meet up
    • Company of the lovely chap Ben met at the bar www.showup.global
    • Shout out to these guys for an interesting event with free beer!
  • Successful CTA and Landing Pages
    • Simple, clear, targetted, bold
    • Dont be afraid to lose your site nav on landing pages
    • On exit popups were more effective than bottom-right panels
  • Designing for a better World
    • Draw up your own goals and aims, as an agency or freelancer
    • It’s ok to say no to a project but keep it professional
    • Its ok to work for an ‘evil’ company if you are trying to change them for the better
    • Check your pension and what it is funding!
  • Digital Brands__ready
    • 50% of purchases are on phones
    • Traditional shopping model totally altered by peer reviews and trust
    • 81% read reviews before buying a product. 1 in 3 comment or interact with brand in some way. 79% wont buy from again if mobile experience was bad
  • Lean Content – Jo Duncan
    • Simple, Single Channel, Straightforward content
    • Really, really put yourself in your customers shoes. Feel what they feel.
    • 80% planning / 20% doing
  • Why you need a blog
    • Write new posts once a week or 2 weeks ideally
    • Give people a story to talk about and to share
    • 300 – 1000 words perhaps
  • Bring a product to market
    • People want problems solved, but not get sold to
    • Who does your audience trust?
    • How-to’s, guides and manuals really important.
  • Equality in workplace discussion
    • Returnships – for people returning to work after career break – new concept
    • Offer fair paternity/maternity policies, dont get stuck in traditional policy
    • Home or flexi working opens up new potential workforce
  • Really interesting anecdote; when a successful male recruiter used his colleagues’ computer while she was on holiday it mistakenly added her email signature to his emails. He found that he got loads more negative responses from recruiters in particular.

The Hosts

Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Audio edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Bath Digital Festival

Something Inventive 29: Bath Digital Festival Special – Part one

Al and Ben have been on location at the Bath Digital Festival, soaking up talks and workshops on everything to do with technology, marketing and business. We thought we’d do something fun for this episode and have to recorded our experience through-out the two days in video as well as audio.

We hope you like it. Part two available here

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

 

 

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

  • Bath Digital Festival 2018
  • Janusz Stabik, Grow Your Digital Agency
    • Compete on knowledge not price.
    • Grow to sell even if you don’t sell it – Think franchise
    • Review your strategy (where we’re going and how we’re going to get there) every 90 days
  • New frontiers in digital creativity – Nick Ellis, Halo
    • Purpose is the why. Know this and you will deliver valuable insight
    • Blogs are ‘b****cks’ on the whole
    • Hear your audience, listen to your instinct
  • Jamie Ellul, Supple Studio
    • Just say yes!
    • Follow your passion and the paper (aka money) will follow!
  • Kate Gorringe,Mr B & Friends  7 golden rules:
    • 1. Be creative, not digital first.
    • 2. Stop colouring in wireframes.
    • 3. Blend real and virtual worlds.
    • 4. This rule was skipped over…
    • 5. Let your imagination run wild.
    • 6. Never forget your brand purpose.
    • 7 be a cynic.
  • Pedigree SelfieStix case study
  • Build a Computer Game – Charlie Coggans, Mayden Academy
    • Great fun building a HTML, CSS and Javascript game
  • Digital PR and SEO @stekenwright
    • Don’t forget about Bing (it helps answers Alexa queries)
    • Google looks for EAT in your site, and sites linking to you; Expertise, Authority and Trust
    • Good content can beat inbound links
  • Secrets of Social Media -Paul Wickers – Huggg
    • Look for the Human story, not just data journeys – and meet the real people
    • People remember how they feel more than other factors
    • For every success story, there are multiple failure stories
  • Swoon Gelato
    • Social media is extremely time-consuming
    • Peoples attention span dropped from 14 seconds in 2000 to 8 seconds in 2018
    • Try and turn a negative into a positive on social media
  • Lightning Talks
    • Talk to customers
    • People learn in different ways
    • Limit your time in fixing a tough problem to 2-3 hours (timeboxing)
  • Digital Creativity
    • Your brand is co-owned by you and your customer
    • Purpose before profit
    • Don’t just colour in wireframes to create your site design
  • Immersive Stories
    umm, there’s lots of clever people researching the future of AI right now

 

The Hosts

Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Audio edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Bath Digital Festival

Something Inventive 28: Fake it until you break it

In this episode Al and Ben talk about the emergence of deep fakes, which are video and audio fakes that are so good that they can used to put Nicholas cage in almost every film imaginable.

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

 

The Hosts

Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Audio edited by Donalize – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.

SEO Affiliate Domination interview with Greg Jeffries

Ben has always been fascinated by the seemly unending ways people can make money from the simplest things, and affiliate marketing is one of them.

So in this interview he spoke with Greg Jeffries who has a ton of experience in this area and shares some of the ways he uses SEO to generate income.

 

 

Image Credit: Headshot image courtesy of Greg Jeffries and Idyllic Beach and Boat scene by Pexels

Interview: QuantumRE Founder Matthew Sullivan

Recently Ben got the opportunity to interview Matthew Sullivan on how his company QuantumRE, is helping people release the equity in their home using a system based on the blockchain (this is the same technology used by Bitcoin).

He had a fascinating career before this even working on ventures with Richard Branson.

 

Image Credit: QuantumRE Founder Matthew Sullivan

Interview: Minx Media Founder Heidi Chamberlain-Jones

For this interview Ben heads over to Herefordshire to meet with Heidi Chamberlain-Jones the force behind Minx Media, a business development consultancy but also the founder of Eat Sleep Live Herefordshire a much needed destination marketing company and events portal for the area.

They talk about why online directories are still relevant, the importance of mixed marketing for businesses and what’s great about Herefordshire.

 

Image Credit: Minx Media Founder Heidi Chamberlain-Jones and Ben Kinnaird

Something Inventive 27: Science of SEO

Al and Ben are joined by Chris Richards to discuss how he’s improved the search optimisation for his businesses through single-variant tests making SEO a science rather than guesswork.

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

 

The Hosts

Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Audio edited by Donalize – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pixabay

Interview: Stackify with Matt Watson

On this episode Ben interviewed Matt Watson. He’s been an entrepreneur since he can remember selling his first business at 29 for over 140 Million dollars. He now runs Stackify, Fullscale.io, as well as few other side projects, and joined Ben to share some of his challenges in building the businesses and how marketing played its role.

 

Image Credit: Matt Watson, Stackify Founder.

Interview: Wild Fizz Kombucha with Gina Geoghegan

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


Ben met Gina during a demonstration of how to make a fermented tea called Kombucha, at a small food fair run by River Cottage down in Axminster. He was fascinated by the process of this magical gut reviving drink but also in her passion and clarity of the presentation.

Ben caught up with Gina a few of weeks later to find out about her company Wild Fizz and how she got started. Gina’s story and openness on her business are well worth listening to.

(more…)

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