Opinions on business,
marketing and related technologies.

Interview: Tom Ross, Design Cuts on Creativity

Ben talks to Tom Ross, the founder of DesignCuts.com (and fellow podcaster) about creativity within marketing and how he balances building a community of contributors whilst marketing to customers.

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Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

 

Image Credit: Tom Ross portrait. Banner Image Credit: Image of Tom Ross sat in a meeting.

35: What your website needs to be legal

Ben is joined by Sarah Dixon who shares what you need to have in place to ensure your website is legal, image libraries and copyright.

The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

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Show notes

Edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.

Being authentic on LinkedIn with Alex Galviz [Interview]

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts, Android or search ‘Something Inventive’ in your favourite podcast player.


Ben catches-up with Alex Galviz, who is one of the top influences on LinkedIn in the UK. She has co-created an incredible global network of events called LinkedIn local and encourages people to communicate with authenticity.

This is a recommended listen if you want to up your game on LinkedIn.

(more…)

Something Inventive 34: The future of social and why Facebook is not fun to use

Ben is joined by Jonathan Pollinger and they talk about the future social media, why it’s worth making predictions, JP’s rebrand and why Facebook is bloated and not very much fun to use.

The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

The Hosts

Jonathan Pollinger (@pollingersocial) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.

Something Inventive 33: First webinar lessons learnt, Recaptcha and Al is leaving us

Al and Ben discuss lessons learnt from their first webinar, how to check if your data has been hacked, gdpr fails and a look back at Al’s time with Rather Inventive before he embarks on a new adventure.

The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

 

The Hosts

Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Audio edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.

Interview: Magnus Unemyr going viral with marketing automation

Ben chats with Magnus Unemyr on how implementing artificial intelligence and automated marketing can impact society and if done well, AI driven, marketing automation can not only propel sales but can and waste less time through more targeted interactions.

They also dip into the darker side of how big data can, and has been misused by companies in the recent past.

 

 

Image Credit: Magnus Unemyr portrait. Banner Image Credit: Image of Magnus Unemyr presenting a lecture.

Michelle L Evans on developing sold out marketing funnels [Interview]

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts, Android or search ‘Something Inventive’ in your favourite podcast player.


In this interview Ben chats with Michelle Evans on how developing a marketing funnel can take your from simply surviving, to SOLD OUT.

Michelle takes us through the steps of developing a funnel from understanding your audience before jumping in to develop a funnel that will nurture more customers into working with you.

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Something Inventive 32: Marketing trends and predictions for 2019

Al and Ben discuss the website trends to look out for this year and the impact of blanding branding. Ben shares Jonathon Pollinger’s social media predictions for 2019.

The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

Listen on Apple Podcasts app

Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.


Episode sponsored by our SEO report

Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Show notes

The Hosts

Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’

Be part of the show

Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.

If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.

Thanks for listening!


Audio edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.

Interview: Dan Lewis Founder of FreeAgent247

In this interview Ben managed to catch Dan Lewis from Free Agent 247 in-between meetings to chat about their free business model and how video plays an important part in their promotional strategy.

 

Image Credit: Founder Dan Lewis, FreeAgent247. Banner Image Credit: Image of Dan Lewis sat in a chair reading.