Catherine Every, Author at Rather Inventive

Catherine's Articles

As you may know from previous posts, the Rather Inventive team is virtual. We all work remotely – you can…

I recently required the services of an out-of-hours GP (yes, I know, silly me) only to be put through to…

We use WordPress to build our websites. We use it because we think it’s the best web content management system…

In the last post, I gave you slides from a presentation Ben gave on attracting people or creating a movement…

Here at Rather Inventive we build our websites using a tool called WordPress. It offers lots of benefits, but perhaps…

In my last post, we looked at how to create a sitemap for your website. Now we’re going to review…

When thinking about your sitemap, there are two things you need to bear in mind. What do your customers need?…

Most people turn to a web designer when they need a new website because they know that making a good…

Last time we looked at the basics of Google Analytics. This time we look at how you can manipulate the …

Last time I looked at why you need to know what visitors are doing on your website. In this post…

Just like every other marketing medium, a website has to earn its keep. The good news is that you can…

Here are the last five suggestions for using internet marketing to promote your business on a budget. (You can read…

The web offers a wealth of tools that can help you market your business on a shoestring. In this post…

You may have heard of “features and benefits” when talking about marketing your business. Here´s a quick guide to what…

In my previous post I looked at the “why” of understanding your customer. Here´s the “how”.

A guide to choosing the right search terms for your business First things first. What are keywords? They are the…

Writing for websites is different to writing for paper-based media, so if you’re new to it all, these pointers might…

Every one of your customers has individual characteristics that make them who they are. But those customers will often share…